Customer Market Insight Manager

Job Location	Heaton, Newcastle Upon Tyne
Education	Not Mentioned
Salary	Competitive salary
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

The clientWe are delighted to be supporting this heritage North East brand who have been trading for over 100 years as they enter into an exciting phase of growth and progression across their business. It couldnt be a better timeto join this them; there are many excitingthings on the horizon and you will play a pivotal role in helping shape the future of the brand.This role offers hybrid working within a culturally strong and agile business.The roleCustomers are at the heart of everything they do and you will play an important role in understanding and shaping customer behaviour and motivations, which will influence the overarching marketing and business strategy.This is an exciting role for someoneto make their mark, within a successful North East brand, as you work to improve the experience for customers at a time when customer understanding has never been more important.Responsibilities

Working proactively with our Marketing, Product and Sales teams to identify and support their insight needs, delivering insights on a continuous basis.
Constantly monitor customer activity and provide valuable insights into our customers behaviours and motivations, using these to develop and embed customer segmentation and prospect.
Embed and deliver our customer segmentation and prospect targeting strategies into our ways of working across the commercial function and when relevant, the wider business.
Identify any additional data requirements to support the future development of the commercial function.
Ownership and management of specific insight projects including both primary research (eg customer feedback) and customer analytics
Support the development of tools and capabilities to ensure easy access to insight across the business
Deliver quarterly and annual customer insight report for directors, including recommendations

About you

You will be a marketer driven by customer insight and a desire to drive change on behalf of customers
Experience in a similar customer insight role or a marketing role that is focussed on customer activity and insight
Have experience of using insight to influence customer propositions
Have strong analytical skills and feels comfortable interpreting data and reporting back to SLT
Ability to work both autonomously and as a team across marketing, sales and product and feel comfortable briefing agencies

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