Campaign Manager Connect/Consumer

Job Location	New Hythe
Education	Not Mentioned
Salary	£25,000 - £30,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

An exciting new position in the KCS Group Marketing team, owning and developing the private sector offering and KCS Connect brand.A fantastic opportunity to take responsibility for executing and analysing integrated marketing campaigns that drive growth and profitability through KCS Connect, using digital marketing and ecommerce strategies to reach a brand new customer base for our business.Reporting to the Marketing Manager, you will work closely with the wider Marketing team but will take ownership of your output and enjoy a hands-on approach to ensure you deliver your messages to the right audience at the right time.Key duties;

Plan, develop and execute the KCS B2C marketing plan to align with business objectives and brand strategies.

Use integrated campaigns to deliver regular, engaging promotions, messaging and collateral to targeted audiences, nurturing leads and driving growth and brand development in the consumer marketplace.

Help develop and optimise an effective ecommerce web platform to enhance the customer ordering experience.

Plan and align all campaigns against financial profitability and revenue objectives to include investment, return, conversion and output expectations.

Create and present relevant content for online, customer emails and social posts, in alignment with campaign and channel requirements.

Track, analyse and report upon all campaign activity against objectives and KPIs.

Develop, adhere to and grow recognition of the KCS Connect brand and its identity

Work closely and build strong working relationships with the wider marketing team and external agency partners to support you to deliver across all channels, on budget.

Work with the internal data and insights team to define and analyse customer and market data to help plan and evaluate your activities.

Support the annual KCS catalogue production process where needed to deliver print and digital product catalogues.

Essential criteria;

Experience of planning and executing multi-sector marketing plans and campaign strategies.

Proficient in the use of digital marketing channels and platforms, including SEO, email, paid advertising and social and targeted/retargeted visual.

Implementation of integrated campaigns with abilityto prove and demonstrate results and subsequent actions.

High level experience of financial campaign planning, reporting and including full understanding of discounting, margins, ROI, profitability and revenue growth.

Experience of working with and to marketing budgets.

Should you wish to apply for this role you will be required to complete application forms as part of the initial recruitment process. Required skills

Marketing Campaigns

Marketing Plan

Integrated Marketing

Keyskills :
Marketing Campaigns Marketing Plan Integrated Marketing

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