Digital Marketing Manager

Job Location	Lea Bridge, Matlock
Education	Not Mentioned
Salary	Competitive salary
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

DIGITAL MARKETING MANAGERWe are looking for an experienced Digital Marketing Manager to join our team based in the beautiful Derbyshire Countryside. This is a role that requires an individual who is dedicated to maximising customer acquisition and driving sales via digital marketingtactics, authentic brand story telling and unique product campaigns.The ideal candidate will have proven experience in a similar role, be a graduate from a marketing or fashion discipline and have a keen personal and professional interest in social media.This is an extremely exciting time to join the digital team at John Smedley as we drive our web business forward via exciting campaigns that showcase authentic brand stories, maximise sales opportunities and showcase the worlds finest knitwear on an internationalscale.BENEFITSFull time permanent role with some flexibilityCompetitive salaryPension Scheme32 days holiday including public/statutory holidaysGenerous discount on productsRESPONSIBILITIESThis role will be responsible for:

The management of all of our social media channels from content creation to fan growth strategy. This requires an always on attitude and ownership across all channels.
The creation of engaging marketing campaigns
Ownership of the digital marketing calendar
Copywriting across all digital channels
Creation of engaging graphic and copy content for use across digital advertising
Creation of brand partnerships to maximise digital exposure and data capture and report on their success
Shared ownership of the VIP strategy and our the Company App
Liaison with the Studio Photographer to create engaging imagery in house
Liaison with the Global Brand Director to create campaign imagery where required
Maximising existing creative assets for digital usage
Creating engaging graphic content across all digital channels
Developing and managing key partnerships across bloggers, online media and celebrity
Budgetary management
Providing ideas for growth strategies as part of the Brand and E-Commerce Team
Keeping abreast of new social media sites, web technologies and digital marketing trends, implementing these where agreed

THE IDEAL CANDIDATE

Experience in the luxury fashion industry
BS/MS degree in marketing or related field
Proven work experience in digital marketing and growing international digital marketing channels
Ability to manage agencies to deliver against goals
Demonstrable experience leading and managing, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of digital analytics
Excellent analytical skills and high attention to detail
Problem solving approach
Up-to-date with the latest trends and the best practices in online marketing and measurement.
Photoshop and/or graphic design skills essential

ABOUT USJohn Smedley Ltd is the oldest continuously operating manufacturer in the world, producing fine gauge knitwear from their Lea Mills, Derbyshire factory since 1784. Crafted from the finest noble fibres of Extra fine Merino Wool, John Smedleys Sea IslandCotton and other luxury blends. John Smedleys menswear and womenswear ranges are available worldwide via their stand-alone retail stores in the St Jamess, Mayfair and Marylebone of London, and the Tokyo, Yokohama and Kyoto areas of Japan. Exports are madeto over 47 countries worldwide via international wholesale partners such as Mr Porter, Selfridges, Harrods, Harvey Nichols, Isetan, Di Bijenkorf and Le Bon Marche.John Smedley holds two Royal Warrants for the manufacturer of fine knitwear from Her Majesty The Queen & His Royal Highness The Prince of Wales. In Her Majesty The Queens Birthday Honours List 2020, Ian Maclean, Managing Director of John Smedley Ltd and8th generation family member, was awarded a MBE for services to the UK textile industry and the Covid-19 response.John Smedley has one of the largest knitted garment archives in the world and has counted the likes of Marilyn Monroe, Audrey Hepburn, The Beatles, Sean Connery, Kate Winslet, Robert DeNiro, Ed Skrein, Eva Longoria and more amongst their celebrity fans.Over the years, John Smedley has supported and collaborated with many leading designers to champion British manufacturing including Vivienne Westwood, Paul Smith, Lou Dalton, Sacai, Fragment, Comme Des Garcons and Holly Fulton.In 2020, in response to the Covid-19 crisis, John Smedley collaborated with The Emergency Design Network to design and manufacture medical grade scrubs garments which were distributed to over 30 different hospitals, GP surgeries and care homes in the Londonand Derbyshire areas.

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