Brand Manager - Software & Platforms

Job Location	Whitley, Goole
Education	Not Mentioned
Salary	Competitive salary
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

The Opportunity:Nigel Wright Recruitment has been retained by Tunstall Healthcare, to lead the search for a Brand Manager for its Software and Platforms service offering.About Tunstall Healthcare:The Tunstall Group operates globally across 19 countries with almost 3000 employees, and works with health, housing and social care providers using technology-based solutions to deliver efficient and effective person-centred care. The Company is a market leaderin the UK, which is Tunstalls largest territory globally.Role Profile:

Leads, develops and manages the execution of the marketing plan for the Companys health & care software portfolios.
Creates UK product/portfolio strategy including positioning, current portfolio evolution and growth strategy.
Collaborates with the wider Group Proposition Directors on new product/service and lifecycle management strategy.
Provides customer insights driven input to the new product/solutions roadmap development.
Responsibility for Portfolio Life Cycle management: new products, deletions, pricing guidelines, inventory levels, supply chain and onboarding potential 3rd party products.
Responsible for developing and executing new product launches and line extensions.
Commissions, collects and interprets customer insights.
Develops key opinion leader strategy and nurtures relationships with key UK thought leaders.
Executes the UK product go to market strategy and secures the alignment, resources and support required to achieve agreed business targets.
Collaborate with UK Commercial and Business Development to implement campaigns including customer targets, engagement plans and sales force KPIs.
Work with MarComms team to develop and implement UK communication plan.

Person Specification:

Experience of marketing software solutions and platforms, including SaaS.
Experience developing strategic marketing plans that drive customer lifetime value.
Experienced in the development of value proposition-based marketing campaigns based on strong customer insight.
Ability to identify data gaps and develop publication plans in conjunction with other business functions.
Ability to build relationships with key opinion leaders and relevant social care and medical societies.
Successful track record in programme management & product launch.
Proven track record of executing projects and tactical plans.
Willingness to travel within the UK and Ireland.
Flexibility to work within a hybrid working pattern with circa 50% of time at Yorkshire head office.

Nigel Wright Recruitment is the retained partner on this search and any direct applicants or third-party submissions, will be forwarded to them for consideration as part of their process.

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