Website Optimisation Marketing Executive

Job Description

We are the Places for People Group; we are placemakers ; our work impacts on the lives of people across the U.K. - providing homes to live in, communities to retire to, spaces to stay active , supported homes for independent living, and student accommodation . Our places work when they work for everyone.How do we do all this By surrounding ourselves with analytical people, creative people and Hands-on people. Our people live and breathe our SPIRIT values; we are the place for spirited people.So, we want you to join us and the 12,000 other colleagues on our journey; colleagues who have helped us create places, maintain 195,000 homes, manage £4 billion of assets and teach 75,000 children to swim each week.More about your roleYour role is to support the development of a continuous programme of website optimisation across both Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO). You will support the Senior Digital Marketing Executive to continually improve our Developments websites by helping to improve keyword rankings, generate targeted traffic, increase conversion on page, drive efficiencies and evaluate effectiveness.Working as part of the Group Marketing Team, your main responsibilities will include hands on management of our content management system, technical and content-driven SEO tactics, creating testing plans and analysis. You will support with scrutiny of digital analytics, active set up and monitoring of online behavioural tools such as Hotjar and set up of A/B and multi-variant testing strategies.We offer flexible working hours as we appreciate the importance of work life balance and whilst we are offering homebased working there could be a requirement for you to work at our offices in Preston 1-2 days a week when it is safe to do so.For more information please download our job profile available on our website.More about youIdeally, we are looking for someone with previous experience at a similar level with a sales focus. Yours is a hands-on role, you must have experience of website audits and be able to recognise when things are broken, page load speeds as well as inbound links, constantly analysing and testing the site to improve performance. The ability to build and maintain strong working relations ships is essential as you will be working with different teams such as IT and other Marketing Mangers. You will be able to demonstrate experience of competitor analysis and actively looking at alternatives ways to improve website performance.The benefitsOur ambition gives you all the challenge you could wish for and thats why we can offer you tangible and exciting career progression in a diverse and pioneering business.Here people can flourish, thrive, better themselves and work in fantastic communities with inspirational colleagues and customers.We know that theres always more we can do to make you smile, thats why we offer a comprehensive benefits package to help colleagues save money or make their lives a little bit easier; from a pension, generous holiday pay, training, sick pay, and free or discounted gym membership - to a wealth of extra perks including interest-free loans for colleagues, discounts and offers on thousands of retailers, restaurants and leisure outlets and much more.