MultiChannel Marketing Manager

Job Description

We are Places for People Group; we are placemakers; our work impacts on the lives of people across the U.K. - providing homes to live in, communities to retire to, spaces to stay active, supported homes for independent living, and student accommodation. Our places work when they work for everyone. How do we do all this By surrounding ourselves with empowered people, collaborative people and creative people. Our people live and breathe our SPIRIT values; we are the place for spirited people.So, we want you to join us and the 12,000 other colleagues on our journey; colleagues who have helped us create places, maintain 209,000 homes, manage £4.5 billion of assets, deliver £87.9m social value and teach 80,000 children to swim each week.More about your roleYou will help to shape the Group multi-channel marketing strategy, focusing on the strategic planning and channel management of all digital, online and social media activities, and with an understanding of the importance of co-ordinating these alongside more traditional and offline media channels. You will manage a team covering all business requirements across our diverse Group, our regulated affordable and social housing companies, and our commercial property Development businesses.You will ensure the Groups digital platforms (internal and external) utilise best practice in design, content, UX and customer journey, and drive commerciality, cost efficiencies and effectiveness in all you do. You will support the senior Marketing team, providing expert insight and advice on all aspects of channel activity, to help our businesses achieve their goals, deliver high profile business projects and campaigns, and deliver the day-to-day marketing channel requirements of c. 20 Places for People subsidiary companiesFor more information please download our job profile available on our websiteMore about youWe are looking for an experienced marketing professional, well versed in all things digital with a strong understanding of how traditional channels can complement digital. You will possess a track record of designing, creating and maintaining websites, intranet sites and apps and also be a subject matter expert in PPC, SEO and social media advertising.You will be a people person, happy to engage with a variety of stakeholders from Executive Directors, Managing Directors and Managers. They will look to you for your expertise and you will understand the balance between generating and designing engaging ideas whilst meeting stakeholders briefs within their brand guidelines for their customer base. You should already possess good management experience and be able to engage and motivate your team (we usually find the odd doughnut and Costa coffee goes a long way!) to go above and beyond for our internal clients.The benefitsOur ambition gives you all the challenge you could wish for and thats why we can offer you tangible and exciting career progression in a diverse and pioneering business. Here people can flourish, thrive, better themselves and work in fantastic communities with inspirational colleagues and customers.We know that theres always more we can do to make you smile, thats why we offer a comprehensive benefits package to help colleagues save money or make their lives a little bit easier; from a pension, generous holiday pay, training, sick pay, and free or discounted gym membership - to a wealth of extra perks including interest-free loans for colleagues, discounts and offers on thousands of retailers, restaurants and leisure outlets and much more.