Senior PR and Content Executive

Job Description

We are the Places for People Group; we are placemakers; our work impacts on the lives of people across the U.K. - providing homes to live in, communities to retire to, spaces to stay active, supported homes for independent living, and student accommodation. Our places work when they work for everyone.How do we do all this By surrounding ourselves with analytical people, creative people and Hands-on people. Our people live and breathe our SPIRIT values; we are the place for spirited people.So, we want you to join us and the 12,000 other colleagues on our journey; colleagues who have helped us create places, maintain 195,000 homes, manage £4 billion of assets and teach 75,000 children to swim each week.More about your roleWith an exciting and ambitious new sales and marketing strategy for 2021/22, Places for People is looking for an experienced public relations/communications specialist to plan and deliver proactive and innovative campaigns to support our sales and marketing activity. You will be managing and delivering media relations activity as well as the management and delivery of various social media accounts to support sales activity. You will be the lead coordination of quarterly cross-region campaign planning activities, collaborating with several specialist business areas and Regional Sales and Marketing teams to deliver impactful multi-channel marketing campaigns.Your role is pivotal in helping to drive forward the public relations strand of the sales and marketing strategy and support our house sale objectives.This role is home based but you will need to spend some time in the regional office based in Preston possibly once or twice a week when it is safe to do so. We appreciate the importance of work life balance and we do offer flexible working hours which can be discussed further at interview.For more information please download our job profile available on our website.More about youThis is an exciting, hands-on role which would suit an innovative and creative communicator who can turn their hand to carefully crafting engaging content, as well as planning dynamic campaigns. You must have PR experience and be comfortable talking to Journalists and Media Publications to sell our stories in. You will have the ability to identify and flesh out news stories from our sales teams and customers. Being well versed in the art of copywriting and previous line management experience would be an advantage. Ideally you will have previous experience of social media strategy for sales working with various internal teams to ensure there is a strong presence on Facebook and other channels. To be considered you will have a track record of analysing performance to ensure ROI. Being the central point of contact for our quarterly campaigns it is essential you have good stakeholder management skills to plan, deliver and evaluate campaigns or tactical campaigns.The benefitsOur ambition gives you all the challenge you could wish for and thats why we can offer you tangible and exciting career progression in a diverse and pioneering business.Here people can flourish, thrive, better themselves and work in fantastic communities with inspirational colleagues and customers.We know that theres always more we can do to make you smile, thats why we offer a comprehensive benefits package to help colleagues save money or make their lives a little bit easier; from a pension, generous holiday pay, training, sick pay, and free or discounted gym membership - to a wealth of extra perks including interest-free loans for colleagues, discounts and offers on thousands of retailers, restaurants and leisure outlets and much more.