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Digital Marketing Executive

Ibstock PLC
Job LocationIbstock
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Ibstock plc is a market leading manufacturer and partner of choice for innovative clay and concrete building products, building the face of Britain for over 200 years.We’re no ordinary manufacturing business. Through our principal products of clay bricks, brick components, concrete roof tiles, concrete stone masonry substitutes, concrete fencing, pre-stressed concrete products and concrete rail products, we’re committed to providing new solutions to today’s social and environmental challenges for the new build housing and domestic repair, maintenance, improvement markets (RMI) and infrastructure.Many of our long-standing customer relationships have lasted over 40 years. Our customer focus is based on quality, service and consistency and our service-led ethos is one of the key drivers in the growth of our market share over the past 10 years.We are current;y recruiting for a Digital Marketing Executive, to help us with the planned growth of our online and digtal presence .Job Overview: The Digital Marketing Executive will grow the online and digital capabilities of Ibstock Concrete through the execution of a number of key digital marketing initiatives. The Digital Marketing Executive will ensure projects and communications are delivered to a high standard, on time, in line with brand guidelines and the business / marketing strategy.Responsibilities and Duties:

  • Execution of changes and improvements to Ibstock Concrete websites through the website content management systems
  • Management of larger web projects with the Digital Marketing agency
  • Work closely with the Digital Marketing Manager to ensure plans and activities are aligned across the business
  • Search Engine Optimisation: work closely with web agency to review SEO performance for all Ibstock Concrete websites and make recommendations to improve SEO performance
  • Email marketing: plan and execute email marketing nurturing programs with compelling messages, working closely with Heads of Department
  • Social media marketing: help to create and publish high quality social media content across all Ibstock Concrete social channels in order to maximise follower growth and engagement (paid + organic)
  • Assist the Head of Marketing in monitoring web and digital performance with the creation of a monthly digital marketing report
  • Help the Head of Marketing and Digital Marketing Manager to identify new trends in digital marketing and to evaluate new technologies
  • Operate within agreed annual budget commitments
  • Additional tasks/duties as required to meet the needs to the business
    • Key Attributes:
  • Business or marketing related degree, preferably with a formal digital marketing qualification.
  • Experience of digital marketing in a B2B environment, preferably within the construction industry.
  • Self-starter with a can do/take charge attitude and high energy, to fit in with the fast pace and dynamic environment
  • Experience in direct and digital marketing working closely with sales teams in executing programs that accelerate growth in sales, new customer acquisition and market leadership preferable
  • Experience of web content development, online lead generation, web site optimisation, PPC, SEO, social media marketing and lead generation preferable
  • Desirable to have working experience of both Umbraco and WordPress Content Management Systems
  • Desirable to have working knowledge of ShowPad sales enablement software
  • Good communicator with the ability to develop relationships at all levels of the business, with customers and suppliers.
  • Computer literate with working knowledge of how to operate MS Office package including Word, Excel, PowerPoint, Outlook and Teams.
    • Please note:it is our policy to verify all relevant qualifications. You will be required to provide substantive proof of your qualifications, so that we can verify them with the awarding body.Ibstock PLC are committed and passionate about building a diverse environment. We are proud to be an Equal Opportunity employer. You will receive consideration for employment without regard to gender, gender identity or expression, sexual orientation, race, religion, national origin, disability or age.

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