CRM Manager

Job Description

* Hybrid and flexibl working model* Fantastic career growth and development opportunities* £35,000 - £45,000CRM Manager Title: CRM Manager Key requirement(s): Strong technical experience of working in a previous CRM role Company: A tech-enabled scale-up in the construction industryLocation: Central London (hybrid working)Salary: £35,000 - £45,000 Depending on experience and suitabilityIn a nutshellThis London-based business that is revolutionising the construction industry through technology is looking for a CRM Manager to create & develop a fantastic comms strategy to key stakeholders. What youll be doingYou will drive the delivery of multi-channel (email, mobile, web and more) CRM programmes across customers, suppliers and lead generation, utilising your experience in customer-centric and data-led CRM.Youll work closely with Marketing and Sales teams to adapt and tailor existing programmes, while bringing fresh ideas and focus to the role to make all communications relevant to customers and suppliers.Analysis of results, tracking of KPIs and data-led decision making are key to this role, and you will lead test and learn programmes to drive ongoing optimisation. A passionate CRM expert, you continue to develop your knowledge of new technologies and techniquesto keep ahead and uncover new ways to communicate with customers:* Owning the CRM plan and strategy, ensuring that the best plan is in place to drive conversion, customer retention and engagement.* Supporting the delivery of a best-in-class multi-channel CRM programme. Key channels currently include email and web.* Analysing campaign and programme performance versus agreed KPIs to inform future optimisations or new approaches, and report these back to stakeholders where necessary.* Planning and implementing effective test & learn strategies to gain more insight into customers, these key markets and to continuously improve communications and their effectiveness.* Project managing the campaign process, including receiving/writing briefs, campaign creation, HTML proofing, managing sign-off, scheduling some sends, doing post-send checks and presenting results with recommended next steps.* Ensuring effective collaboration and project management with the CRM Operations/Marketing Technology teams on all initiatives and campaigns.* Collaborating with the Data, Marketing and Product teams to deliver an aligned customer experience.What youll need* Proven experience working on multi-channel CRM programmes (ideally across email, mobile and web).* Experience of using CRM platforms such as Salesforce Marketing Cloud, Braze or equivalent.* Experience working within cross-functional teams and alongside Sales and Marketing.* Strong understanding of the customer lifecycle and experience influencing customer behaviour through CRM campaigns.* Proven track record of planning and executing CRM strategies into strong performing programmes, with a clear view on KPIs and what success looks like.* Performance and results focused, eager to drive continuous optimisation across programmes.* Excellent analytical skills with experience of and comfort with working in a data-driven environment.Personal Attributes:* Passionate about the customer experience and driving customer-centric campaigns: a customer champion.* Strong interpersonal and influencing skills across functions.* A curious mind, always looking for new opportunities and never standing still.* Team player who can see how CRM operates within a broader marketing strategyThe CompanyA dynamic and well-regarded scale-up that is using tech to revolutionise the construction industry. Based in central London. Flexible and collaborative ways of working. Offering opportunities for career progression and committed to future growth as youll bedirectly exposed to all areas of the business. They also offer a work atmosphere that encourages collaboration and support, and value everyones opinion so your voice will always be heard. Finally they offer a flexible work environment, a generous holidaypolicy and plan regular social events with the team.InterestedTo find out more, contact TJ McCaw ( / )About ReCultureWere a culture-driven recruitment business for high-growth businesses. We help people find the right role and organisation for them to thrive, and the right people for our clients to accelerate their progress.