Senior Events Marketing Executive

Job Description

Are you a Senior Marketing Executive looking for a new opportunity based in vibrant Shoreditch, LondonWe are hiring! Are you someone who loves a challenge and thrives in delivering market-leading content to your audiencesDo you want to work for a forward-thinking, creative and continuously expanding media organisationThe Role:As Senior Events Marketing Executive you will be responsible for planning, developing, implementing, and managing a digital and offline marketing strategy to support our events business. In conjunction with the Events Marketing Manager and Group Head ofMarketing and the rest of the team and other key stakeholders. Your responsibility will be to use offline, online, telesales and social channels to generate interest, engagement, and ensure entries and delegate numbers are met. This will include the captureof data, obtaining new prospects for our portfolio of market-leading conferences and awards events. As a digital specialist you will demonstrate your deep understanding of different social media channels, SEM/PPC, email marketing and more besides. You willalso use offline marketing channels.Using all relevant channels to drive entries, sponsorship and delegates at events. Together with project work around the brands you work on as required. The brands you work on could change as the requirements of the business change.A strong creative flair and the ability to write compelling and persuasive copy is also key, as well as well-honed analytical skills. A background in events marketing is essential, but demonstrable experience engaging audiences online and turning that engagementinto revenue, whatever the product, is equally important. You will be able to meet deadlines, juggle multiple projects and interpret data-based results to inform future activity.Key responsibilities:

• Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate numbers and revenues and enrich customer relationships with us.
• To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire, and action in chosen segments.
• To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• To proactively develop the database to support marketing strategies and long- term audience development
• Create compelling, needs based campaigns that always articulate the value of our brands and the brand propositions working within brand guidelines.
• Work within agreed customer metrics and KPIs (opens, clicks, CPR, CPA etc.)
• Co-ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message.
• Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates.
• To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
• To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
• Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
• Share all learnings and insights that drive performances.
• Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
• Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
• Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP/ TRG employees (DP and privacy, competition law, ASA, Trading standards etc.)

Skills and Experience:

• Proven track record in events marketing, campaign management and digital marketing
• Hold a degree or equivalent marketing diploma.
• Good understanding of online audiences behaviors needs and changing trends.
• Proven experience of developing and managing strategic plans and budgets.
• Experience updating websites and of SEO.
• Knowledge of Social Media marketing

Proficient in the following:- Microsoft Excel, word, PowerPoint, and outlook- Adobe Analytics and social media channels for advertising- AdWordsESPs and CRMs requiredFlexible / Hybrid model of workingWe positively celebrate Diversity & Inclusion in emap. We hire great people from a wide variety of backgrounds because it makes our company stronger. We are committed to achieving a working environment that provides equality of opportunity and freedom fromdiscrimination. We aim to become the most inclusive business in Publishing- both for our people and our customers, reflecting and connecting with the diverse communities that we work with. We want people from all backgrounds to feel valued for their individualityand to thrive in our business and feel part of the Metropolis Group.

Keyskills :
Event ManagementEventsMarketingB2B Marketing