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| Job Location | Newark, Peterborough |
| Education | Not Mentioned |
| Salary | 45,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent , full-time |
Here at Ideal World Limited, we are now looking for a Paid Digital Marketing Specialist to optimise and deliver paid marketing activities in Search Engine Marketing, Social Media Marketing and Affiliates, whilst segmenting and growing two independent targetaudiences (TV shopping and online retail).This is an incredibly hands on role and although it sits within the wider Marketing team, its very much a standalone role. Youll be optimising and reporting on paid search campaigns and deploying new campaigns as required through Google Ads and MicrosoftAds. Youll manage, optimise, and take responsibility for Return on Ad Spend targets and report on channel performance, producing various report types including keyword, product, and category performance. Youll also create, optimise and report in contentfocused campaigns (Facebook, Instagram and YouTube) and optimise affiliate programmes, maintaining relationships with Publishers.About YouIts paramount that our Paid Digital Marketing Specialist has experience of managing a six figure (ideally seven figure) spend and can demonstrate the ability to target, track, re-target and report across all specified platforms. Youll have experience andconfidence in writing eye-catching (and platform compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats and have a firm understanding of modern digital acquisition tools and techniques.Youll have strong analytical skills, with experience of Excel, Google Sheets and Supermetrics, and be able to create, edit, review and public tags within Google Tag Manager. Youll be incredibly pro-active and able to work on own initiative and have experienceof marketing automation tools. Experience in running SQL queries and in HTML/CSS/JavaScript is desirable.About UsIdeal World is one of the UKs leading multi-channel home shopping retailers, selling a range of exciting and innovative products. Everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys,we believe there is no limit to your imagination and we are committed to finding our customers the best deals, products and prices on the market.Its an exciting time to join us! Weve recently been acquired by Hamish Morjaria, an entrepreneur and private investor. Hamish is really keen to bring in new brands and offers and is looking to help this much-loved UK business meet its true potential.