Senior Digital Analyst - travel

Job Description

Senior Digital Analyst Location: Middlesex office – typically twice a week Office set up - hybrid working Salary: £50,000 to £60,000 Benefits: up to 15% bonus, great pension, 26 days leave plus bank holidays, healthcare and one of the deepest and richest additional benefits plans you’re every likely to come across. What’s the first smell that hits you and triggers the excitement of going on holiday Before the coconut scented suncream, that first whoosh of hot air after the cabin doors are pushed open on arrival, not even the smell of the airplane itself or even the terminal itself. I’m willing to bet, the first scent which triggers your brain to go ‘I’m going on holiday’ is the smell of burnt rubber and aviation fuel which fills the air the moment you arrive at the airport terminal. What if where you worked gave you that sensation every day you’re in office What an amazing feeling! About the role: You’ll be joining the digital analytics function of a globally recognised travel brand. The team is split into multiple areas including digital product, customer management and acquisition. You’ll be joining the acquisition team, who look after digital campaign analytics and paid media performance. Looking at opportunities to optimise and enhance sales conversion on the site. Identifying the ‘where, why and how’ stories which sit behindthe data. You’ll be aligning with the wider digital marketing and product teams. Supporting them with understanding how to drive improvements from their campaigns. Often starting with fairly ambiguous business challenges which need translating to data ones. As a mentality, they’re moving away from thinking about things in ‘sessions’ and instead as ‘customers’ – getting more into the weeds of analysing customer behaviour and journeys.

• How do people actually use their sites
• What types of customer personas do we have
• What different behaviours do we see from each if they’re booking a full holiday vs just flights

There’s going to be plenty of scope for personal and professional progression with this too. As the business has a rotational option open for people to gain experience with lots of different areas of the organisation. Plus the data and analyticsteams are huge, covering everything from commercial, pricing, customer, operations, finance and more. Responsibilities:

• Provide expertise in Adobe Analytics to measure and analyse digital campaigns as well as customer journeys across digital estates.
• Develop dashboards and reports to monitor performance, identify trends and opportunities, and inform business decisions.
• Manage stakeholder relationships and projects end-to-end, ensuring all stakeholders are informed of progress and outcomes.
• Work collaboratively with cross-functional teams to continuously improve digital estates, identifying areas for improvement, and driving innovation in digital channels.
• Provide guidance and actionable insights to the marketing, product, and commercial teams, using data to inform strategic and tactical decision-making.
• Identify opportunities to drive incremental revenue, reduce costs and improve customer experiences across digital channels.
• Work with the wider digital transformation team to identify opportunities for continuous improvements and enhancements, instilling best practices informed through data and insight

Requirements:

• Experienced with Adobe Analytics or GA, with a strong understanding of the digital landscape and customer behaviour.
• Confident with SQL coding – querying, extracting and manipulating large-scale data
• Experience in managing stakeholder relationships and end-to-end project management.
• Excellent analytical skills, with the ability to translate data into actionable insights and recommendations. Giving it meaning, answering the business challenges and questions.
• Strong communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.
• Proven experience in driving incremental revenue and improving customer experiences through digital channels.

Want to Apply Here’s how:You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.Or, for a chat and more information please contact me on:Colin DoreeHead of Recruitment, Marketing, Digital & DataBlue Pelican