Ecommerce & Digital Manager B2C

Job Location	High Legh
Education	Not Mentioned
Salary	£45,000 per annum, negotiable
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

My client, a successful healthcare brand in Cheshire is recruiting an Ecommerce & Digital Marketing Manager to join their Marketing team. This is a new opportunity to really drive the ecommerce sales forward and develop the digital team. Applicants must have extensive ecommerce & digital experience within a B2C sector, along with good team management skills. If this role fits your digital experience then please get in touch!Key Responsibilities:Create and implement eCommerce strategy into an effective commercial plan that trades the online business for growth and profit

Develop an online customer retention programme - to increase customer retention, loyalty and drive lifetime value

Help manage and define the e-commerce digital development roadmap

Constantly review the performance of the website and Amazon platform, improvement to drive conversion rates, average order value, increasing visitors & KPIs

Ensure product information is updated daily on the site and customer sites

Oversee online customer enquiries including refund process, updating sales orders & tracking and delivery enquiries are handled efficiently and correctly

Plan and create promotions and deal within the website shops

Create and implement the online advertising, eDM campaigns to drive traffic to e-commerce sites

Develop an email strategy to deliver an optimised and growing customer lifetime value and have responsibility for all KPIs

Continuously innovate email communication to test new ways to seek a deeper closeness between the brand and our customers

Create and deliver ongoing reports for management, with innovative suggestions for reviewing strategy and process improvement

Create and maintain processes and manuals relating to e-commerce

Manage toolkits to provide brand messages / imagery to retail customers

Ensure consistency across e-commerce retailers platforms

Support planning and execution of all digital marketing activities in the UK, including (but not limited to) search, campaigns, websites and social media advertising

Manage email marketing campaigns, create assets and develop emails, landing pages for healthcare and consumer target audiences

Consult on a variety of different marketing campaigns and effectively project manage digital marketing activities

Carry out reporting and analytics for campaigns & ongoing digital activities including Google Analytics, Facebook Analytics, agency reports and other tools

Create insights based on analytics and implement changes based on results

Advise on benchmarks, analytics and KPI setting during planning, execution and of digital projects and ongoing efforts

Assist UK marketing team with project support as required

Collectively work with UK team to develop blogger / influencer activity across the UK

Manage proofing, brand and regulatory approval processes for all digital content

Website maintenance including coordinating website updates, social calendar reviews and artwork updates

Manage, prepare and implement the social media planners

Agency support throughout ongoing and project based arrangements including creative, execution, negotiations and digital branding

Skills Required:Educated to Degree levelMust have extensive ecommerce & digital, some trade marketing experience, preferably within B2C sectors (retail, consumer products, healthcare, ecommerce/online businesses)Experience in marketing or brand management, managing a team and marketing related products through modern marketExposure in conducting marketing activities with key account management and dealing with category managers and buyers of major pharmacy chains in is desirable.Experience in the Administration & of Magento 2/magento is preferredAble to analysis sales data and make recommendationsStrong team management experienceExperience using Adobe CampaignFamiliarity with Adobe products such as Adobe Photoshop, Creative, Adobe Analytics, AdobeHighly experience in Google suite apps such as GTM and GAStrong Campaign & Project Management SkillsUX Design Skills is desirableFinancial management and business strategy/planning and P&L and budgetary experience.Demonstrated ability to build and maintain close and constructive working relationshipsStakeholder management skills - the ability to build and maintain effective, professional workingrelationships with a broad range of internal and external stakeholdersCompany Benefits:Competitive Salary £45k basic (Negotiable, depending on experience)Discretionary Bonus27 days holiday + bank holidays, increasing to 30 days9am-5pm home based, until further noticeContributory Pension 8%Private healthcare Required skills

Digital Marketing

Consumer Products

Magento

Site Optimisation

ecommerce

Keyskills :
Digital Marketing Consumer Products Magento Site Optimisation ecommerce

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