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Marketing Manager (maternity cover)

Kedleston Group
Job LocationDisley
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

Marketing Manager (maternity cover)Salary: Dependent upon experienceKedleston Group Ltd ("Kedleston") is an independent group of schools/homes for children with a range of special educational needs. We are looking for a dynamic marketing manager to join the organisation for a period of 10 months to cover maternity leave.The post holder will ensure that the Group’s ethos is clearly articulated in interactions with colleagues, customers and potential customers.Main Roles and Responsibilities

  • To work with the Strategic Partnerships Director and wider Commercial Team to develop strategic business growth plans to drive new business across the schools and homes.
  • To lead the organisations Marketing Strategy and work with key people inside and outside the organisation to raise the profile of Kedleston and drive business growth.
  • To engage, as required with Local Authorities and other key stakeholders to support the schools and homes as well as the corporate commercial team in various business development and marketing focussed initiatives aimed at increasing referrals, new service developments and raising of local and national profile.
  • To develop, implement, track and optimize our digital marketing campaigns across all digital channels to drive our growth plan and improve our targeting of LA`s
  • Contribute to the ongoing development and monitoring of external relationships, focusing on our Top 20 customers and generating more business from them.
  • Contribute to the ongoing development and monitoring of Kedleston’s profile and brand management.
  • To be a highly visible resource within the schools and homes, engaging with local senior leadership, staff and young people to ensure good news’ stories and other information is regularly obtained and updated to the website and shared as appropriate on social media platforms..
  • To ensure the website remains up-to-date, current and relevant.
  • To keep up-to-date about developments and changes in Special Education and the Care of Children and Young People to influence our service delivery and model of care which ultimately drives our marketing campaigns.
  • Communicate with internal stakeholders, Principals, Head Teachers, Registered Managers and the Kedleston Management Team.

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