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Marketing Analyst

Job LocationColwick
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time or part-time

Job Description

Do you enjoy handling, measuring and even moulding data to understand customers Would you like an opportunity to be part of a data lead Marketing team and increase you knowledge of digital dataWe are looking for an experienced Analyst to join our dynamic, award-winning marketing team, to produce vital customer and media insight. Hillarys are part of the Hunter Douglas Retail group so this exciting role will expand across multiple brands and multiplecountries. Ideal for anyone that likes to deep dive into the world of customer insights and media performance, this role will drive progression across the wider marketing team to continuously evolve our customer, media, campaigns and website measurement.As part of a forward-thinking and specialist marketing team, youll be one of the go-to team to provide reports and analyse customer data to share with the wider marketing team, providing valuable, actionable insights, so youll need to have advanced knowledgein data management tools. Youll have experience with large datasets, marketing databases and analytical / CRM software.Ideally you also have an interest in increasing your understanding of digital data including the google suit of tools including Analytics, Tag Manager, cookie tracking process and keeping up to date with changing legislation around the use of 1st party data.Testing across our digital platforms is fundamental at Hillarys, so youll be supporting the web teams to analyse performance of variant and full site campaign tests (training can be provided if needed).Analytical, data-driven and a keen eye-for detail is key for this role, with a can-do attitude with a passion for solving problems, this opportunity will allow someone to have great influence over the future strategy, whilst enjoying working autonomously.Key responsibilities:

  • Analysing customer behaviours, trends and buying patterns
  • Commercial measurement of customer data touch points and ensuring maximisation of the changing digital landscape opportunities
  • Proactively supporting new digital strategies and integrations
  • Management and set up of Google Analytics across multiple brands
  • Multi-Variant testing
  • Monitoring and reporting the health of the websites to ensure that they are operational, allowing for frictionless customer journeys and ultimately converting website users to booking appointments
  • Strategic ownership of the cookie tracking process
This role will involve hybrid working, with three days in the office and two from home to provide more flexibility. Of course, youre free to work more often in our newly refurbished office in Nottingham if you wish. Youll receive a wide range of benefits,including generous colleague discount for you (and family and friends!), a healthcare and lifestyle benefits package, a wide range of wellbeing initiatives, and a fantastic office environment.Everyone who replies will receive a response.

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