Digital Marketing Manager

Job Description

Digital Marketing Manager Seashell TrustHybrid working with ideally a minimum of one or two days per week on site in Cheadle Hulme, CheshirePermanent role paying £35,000 to £43,000 per annumCharity People are delighted to be partnering with Seashell Trust to recruit a Digital Marketing Manager for a brand new role. The Digital Marketing Manager will be brought in to further develop, implement and review Seashells digital marketing strategy,and to ensure they increase awareness of their brand in order to grow their services and fundraising.This exciting new role is a fantastic opportunity for to lead on social media, website development, and digital marketing for a charity who are transforming the young lives of those with the most complex disabilities.Seashell Trust is a charity dedicated to providing a creative, happy and secure environment for children and young people with complex needs and additional communication challenges from across the UK. They deliver individually tailored support services thatpromote independence and build confidence through education programmes in schools and a specialist college, and through residential care provided for children in Seashells care homes.About the roleAs Digital Marketing Manager, you will develop a digital marketing strategy in collaboration with the Head of Marketing and Communications which supports Seashells strategic and brand aims through the effective use of digital channels and media.You will be responsible for:

• Developing and leading Seashells digital content strategy, ensuring and supporting the effective creation, capturing and ongoing management of digital content across Seashell, supporting a wider audience development strategy.
• Building collaborative relationships across the whole organisation to develop a storytelling content approach, amplifying the charitys ambition, brand, impact and the scale of work they do.
• Developing and delivering a comprehensive production plan/schedule to ensure audience and growth objectives are met.
• Driving online response rates and supporter engagement; online revenue growth and greater levels of engagement and loyalty with audiences.
• Taking the day-to-day lead for website development, providing guidance and support to external suppliers.
• Ensuring best use of digital channels to support marketing campaigns, optimising and widening audience reach and engagement and helping to drive revenue across commercial services.
• Line managing and developing staff, including facilitating appropriate professional development; undertaking supervisions/appraisals.

About youWed love to see applications from individuals with the following skills and experience:

• Experience of managing and leading the development of an engaged social media presence on behalf of an organisation; successfully protecting and enhancing brand, engagement and audience development
• Proven ability and previous successful experience of leading the development and implementation of digital engagement strategy for a complex organisation.
• Experience of working with stakeholders to translate a broad range of aims and objectives into an effective, measurable digital programme that is aligned to the overall digital strategy.
• Excellent oral and written communication skills including the ability to communicate complex technical concepts to a non-technical audience in an accessible and engaging way.
• Able to proactively develop team dynamics and performance, ensuring quality standards are consistently achieved
• Excellent interpersonal skills with the ability to communicate, persuade and influence at all levels both internally and externally

Deadline for applications: Monday 20th NovemberInterview dates: week commencing 27th NovemberIf youd like to find out more about this role please reach out in the first instance to Alice at Charity People with an up-to-date CV. Alice will then be in touch to arrange an initial call and to talk through your experience, the role, and the application process.Charity People actively promotes equality, diversity and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriageand civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.