Digital Marketing Manager

Job Description

Digital Marketing ManagerBirchwood, WarringtonFull time permanentA fantastic opportunity has become available for an experienced Digital Marketing Manager to join a fast paced growing international organisation. This role is a senior position focusing on the growth of the business in Europe and leading the European sideof any global opportunities.Core purpose of the role:

• To manage the start-up and ongoing performance of our clients digital marketing activities in the UK and Europe, in a B2B environment.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Manage and create and marketing campaigns and content strategy.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Fluent in an European language is highly desirable

Key Deliverables

• Responsible for the delivery of a digital marketing function in Europe and the UK to support growth against budgeted targets.
• To grow the pipeline of sales leads for the company, the target is that half our sales pipeline comes from the web and digital marketing. Currently 8% is from prospecting the target is 50%.
• Create monthly KPI on the performance of campaigns in terms of website hits and conversion to pipeline leads.
• Monitoring and making improvements to improve SEO.
• First page on Google for selected key search words.
• Increase followers by 10% per year.
• Work closely with the Communication Team in the creation of content.

Experience required:

• Degree in marketing or a related field
• Proven working experience in digital marketing, 2 - 4 years minimum
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., Hubspot, Marketo, Eloqua etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Autonomous self-starter
• Analysis of campaign, advert, and audience performance to inform optimization
• Proficiency in using WordPress
• Experience in copy writing for digital campaigns, video production skills and website design and development

About the client:Our client is one of Europes leading providers of Integrated Supply Solutions to manufacturing industries for the provision of MRO (indirect) products. Their portfolio consists of Procurement Services, Transactional Processing, Stores Management and InventoryOptimisation enabled by industry leading digital platforms. They deliver world class results to world class companies in industries such as Pharmaceuticals, Foods, Beverage, Automotive and Aerospace.Having more than tripled in size over the last six years growing their client spend from £80m to £300m.In May 2018, our client agreed to be acquired by a global omni-channel solutions partner for industrial customers and suppliers. The acquisition enabled the global organisation to enhance and accelerate the groups value-added services offering, giving itadditional capabilities to service corporate customers who choose to outsource their MRO and indirect purchases and inventory management.At the heart of the culture their people are passionate about making a difference every day. They are committed to delivering world-class service to their clients to support the ambitious growth plans.

Keyskills :
Digital MarketingSEOsalesb2bcontent managergoogle analyticscontent platforms