Head of Marketing and Business Development

Job Location	Alrewas
Education	Not Mentioned
Salary	£40,000 - £45,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

Head of Marketing & Business Development - National Memorial ArboretumDirectorate: NMALocation: National Memorial ArboretumContract: Permanent, 35 hours per week, 5 days out of 7Salary: £40,000 - £45,000 per annumAbout the National Memorial ArboretumThe National Memorial Arboretum is an award-winning visitor attraction and internationally recognised centre of remembrance. Located in Staffordshire at the corner of the National Forest, the 150-acre Arboretum is the nation’s year-round centre of remembrance, a world-class setting freely open to all. Each year the Arboretum welcomes over 300,000 visitors through its multimillion-pound Remembrance Centre and produces an inspirational programme of events, exhibitions and family activities. In 2018, the Arboretum opened Aspects, a state-of-the-art events pavilion and banqueting facility, hosting a balance of remembrance and corporate events while maximising profitability. Meanwhile, over 20,000 young people participate in the Arboretum’s learning programme. Part of The Royal British Legion, the Arboretum in the nation’s year-round place to remember, an inspirational landscape and leading visitor attraction.Our Values and BehavioursDoes the following describe you

A drive for delivering great customer service

Thrive in a fast-paced environment leading a team to deliver results

Passionate about supporting the ongoing development of the Arboretum

Eager to share your knowledge and experience to help others develop

If so then we would like you hear from you ….The RoleThe Arboretum is looking for a successful and dynamic Head of Marketing & Business Development reporting to the Managing Director, responsibilities will include:

The planning, development, and implementation of the NMA’s marketing, communication and brand strategy and programme to develop and to deliver organisation objectives on audiences, visitor numbers and commercial income generation

Oversee the brand development, social media, and digital activities, advertising and PR to develop and increase engagement and awareness of the arboretum.

Develop and implement our on-site fundraising strategy

To develop internal and external networks to increase the profile of the Arboretum

To develop and motivate the marketing team (staff and volunteers), ensuring all team members understand their roles in supporting the delivery of organisation priorities.

To prepare, monitor and manage annual budgets provide accurate reports as required by the Managing Director and Board of Trustees.

As a member of the senior management team working with the Managing Director, to input into the strategic and operational development of the organisation.

You must have proven experience of creating successful marketing strategies preferably within the heritage or leisure industry where the strategies have resulted in growth and income generations. You will have experience of managing people and projects. Good interpersonal and communication skills are essential, as are employee and stakeholder management skills. Attendance outside normal working hours will occasionally be required including working at weekends as part of the duty a manger rota.How to ApplyPlease apply by clicking Apply online’Closing date for this role is Wednesday 30th December 2020.We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.

APPLY NOW