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Senior Digital Marketing Manager

Job LocationYorkshire and Humberside
EducationNot Mentioned
Salary£45,000 - £55,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Swift Direct Blinds is a direct to consumer, ecommerce brand supplying quality, made-to-measure window blinds across the UK. We are a lifestyle, home brand known for the quality of our product at an affordable price.We are experiencing an exciting period of growth and are now looking for a Senior Digital Marketing Manager to join the team. As a pureplay ecommerce business we are investing heavily across all our digital channels and having grown the ecommerce team this is the next important role focusing on acquisition and engagement.As Senior Digital Marketing Manager you will be creating the strategy as well as taking a hands-on approach in its execution. Managing a significant paid media budget we are also looking for a creative mindset to ensure that the website content and design is aligned to the Swift Direct Blinds brand personality. Flexible and remote working options available.BackgroundEstablished for over 50 years, Swift manufacture and supply all types of window blind products including roller blinds, wooden blinds and venetian blinds.In 2020 we were acquired by Mzuri Holidings Ltd, owner of Decora Blind Systems, a European manufacturer and distributor of indoor window coverings with operations in Northern Ireland, England and Lithuania.Since investment in Mzuri by British Growth Fund in April 2020, the group has expanded via acquisitions and now includes Decora, Swift, Dutch retailer Cool Blinds and most recently TCMM Shutter Group. The group now employs a total of 1,227 people, including more than 1,000 at its headquarters in Lisburn.At present, we have an extensive product range of over 3000, the majority of which are made in our own factories in Yorkshire and Northern Ireland using both modern and traditional methods. All of our partners are UK based, meaning we can give a market leading, 5 year guarantee on the quality of all our products.With significant recent investment we are on a steep growth curve and looking to develop our digital offering further with this Senior Digital Marketing Manager. We offer a fast paced, inclusive and supportive environment. Our employees have plenty of opportunity for personal development, with autonomy to really succeed. Flexible and remote working options are available.Key Responsibilities:

  • Responsible for all digital marketing channels
  • Managing all digital marketing spend including Google Ads (text and shopping, display), affiliates, social and CRM.
  • Work with our digital marketing agencies, and in-house team on optimisation of digital marketing campaigns, employing testing strategies to maximise performance.
  • Implementing and executing the acquisition & re-marketing display strategy
  • Maintaining our organic search positions and looking for opportunities to improve performance
  • Compiling daily, weekly and monthly digital marketing reports
  • Develop a programme of marketing innovation, trialling new channels and methods of customer acquisition and retention.
  • Managing external agencies to deliver campaigns to target.
  • Ideal Candidate:Experience:
  • 3 years+ experience in a similar digital marketing manager role
  • Must include experience of managing high budget PPC campaigns
  • Ideally experience gained in an e-commerce retailer
  • Experience of Paid Social campaigns would be ideal
  • Skills:
  • Extensive knowledge and experience of google Ads
  • Good understanding of Google Analytics
  • Knowledge and experience of display platforms e.g. GDN, Criteo
  • Understanding of google shopping feeds
  • A broad knowledge of the digital marketing mix with strong PPC is ideal
  • If you have the required skills and experience please APPLY, our exclusive recruitment partner,EdSutcliffe, at MET Marketing will be managing the recruitment process.

    APPLY NOW

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