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Head of Content / Content Strategist

ADLIB
Job LocationTower Hill, London
EducationNot Mentioned
Salary60,000 - 70,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time Work from home

Job Description

  • Head of Content for an exciting SAAS company in growth mode.
  • Fully remote working available.
  • Salary up to £70k + Share Options and much more.
Were looking for an experienced Head of Content / Content Strategist to join an established SAAS business with ambitious growth plans. Theyve got a respected, human feeling brand and a great product, with subscribers all over the globe. Theyre on a hugegrowth trajectory and this is a pivotal role for the business, working alongside the Head of Marketing to help drive brand awareness, quality leads, and ultimately to win new customers.This role can be fully remote and based anywhere in the world as long as you have a minimum of 4 hours overlap with UK office hours. Most of the team are based in the UK, Europe and a few further afield.What youll be doing
  • Own the Content Strategy for the business - plan, write, and publish marketing content of various types, including feature launch communications, blog posts, emails, web pages, in-app messages, and more.
  • Work with SEO to ensure your content is fully optimised.
  • Partner closely with Head of Marketing and external agencies to ideate, build and execute a content roadmap to support overall marketing goals.
  • Own and apply brand tone of voice to product marketing content (not just copy, but images and video too)
  • Review, edit, and improve content written by others.
  • Interview subject matter experts and conduct research to develop relevant and useful content.
  • Improve and optimise existing content based on search performance metrics.
  • Evaluate the effectiveness of their content and measure what works and what doesnt.
What experience youll need to apply
  • Experience in a Head of Content or similar role, owning the Content Strategy for a SAAS business.
  • Experience owning or devising tone of voice for a Tech business/SAAS with a human-to-human feel to the brand (theyre a B2B SAAS business that feels like a B2C brand).
  • Excellent hands-on written skills, ability to partner with the right designers and content producers to create industry-leading content that is on brand and effectively drives engagement, and helps generate leads in conjunction with the Head of Marketingwholl be responsible for driving the lead generation strategy via HubSpot.
  • Strong background in SEO and able to analyse and use insights to inform strategic thinking.
  • Knowledge of Project Management methodologies, project management software, and productivity tools would be beneficial.
  • Any prior knowledge or experience with HubSpot, Drip or comparable Marketing Automation tools would be highly desirable but isnt essential.
  • If you can talk about lead magnets and email sales funnels then even better!
What youll get in return for your experience
  • A great salary in the region of £70k depending on experience
  • Share Options
  • Remote working
  • Flexible working hours based around doing 4 core hours per day.
  • Excellent benefits package
  • The chance to help drive growth for an established SAAS business with enormous potential.
  • Excellent personal development and career path available.
Whats nextIf youve got experience as a Head of Content, Content Strategist or similar, and youve worked with in the SAAS industry before, then please apply right away!

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