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| Job Location | Penarth |
| Education | Not Mentioned |
| Salary | £60,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
We’re looking for an experienced Head of CRM to join an award-winning and growing financial services company. This is a new role within the talented marketing team, where you will lead the existing CRM team as well as play an important role in the company’sgrowth. The ideal candidate would be someone who is strategic yet can manage a team successfully to get the best out of them and achieve KPIs. What you’ll be doingAs the Head of CRM, you will set and drive the strategy and create targeted, multi-channel CRM strategies that deliver measurable results in line with business targets. This role will report into the Chief Marketing Officer, and you will have the support ofa team of 3 to help deliver these campaigns.In this role, you will set and drive CRM strategies with the view to achieving business goals and commercial objectives and oversee your team’s workload. You’ll work closely with the data team to gain valuable insight in order to deliver automated, omni-channelcomms from retention and ultimately increase customer lifetime value using customer-data based segmentation.You’ll also build a relationship with the Customer Engagement Platform provider ensuring that client services and the platform functionality is optimised and being used to it’s full potential.What experience you’ll need to apply