Digital Marketing Specialist

Job Location	Llanishen, Cardiff
Education	Not Mentioned
Salary	£30,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

We are looking for a Digital Marketing Specialist to join our team. The ideal candidate will be a seasoned professional with a strong understanding of digital marketing strategies, including Pay-Per-Click (PPC), Google Ads, Google Analytics, and Search EngineOptimisation (SEO). This role requires a creative and analytical mindset, with the ability to develop and execute effective digital campaigns to drive website traffic, increase conversions, and improve overall online visibility.Responsibilities:PPC and Google Ads Management:

Plan, execute, and optimise PPC campaigns, with a focus on Google Ads (formerly AdWords).
Conduct keyword research, create ad groups, and set up campaigns to achieve targeted goals.
Monitor and adjust bids, budgets, and targeting parameters to maximise campaign performance.
Implement tracking codes and conversion tracking to measure campaign effectiveness and ROI.
Generate regular reports on campaign performance, including key metrics and actionable insights.
Collaborate with internal teams and external partners to align PPC efforts with overall marketing objectives.

Google Analytics and SEO:

Utilise Google Analytics to track website traffic, user behaviour, and conversion metrics.
Analyse data to identify trends, opportunities, and areas for improvement in website performance.
Work closely on SEO to optimise website content, meta tags, and other on-page elements for improved search engine visibility.
Monitor website rankings, organic traffic, and backlink profiles to assess SEO performance and identify areas for optimisation.
Stay informed about search engine algorithm updates and changes in SEO best practices.

Cross-Functional Collaboration:

Collaborate with marketing and management teams to align digital marketing efforts with overall brand messaging and objectives.
Provide insights and recommendations to stakeholders based on campaign performance and industry trends.
Coordinate with external agencies and vendors as needed to support digital marketing initiatives.

Required skills

Digital Marketing
PPC
SEO
Google Adwords
Google Analytics

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