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Social Media & Content Assistant

Meridian Business Support
Job LocationHeathpark Industrial Estate
EducationNot Mentioned
Salary26,000 - 28,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Social Media & Content AssistantThe Opportunity:In this role you will support the successful delivery of the companys content marketing strategy. The product is technical so a practical mind, an interest in engineering or equipment will be useful as you will be relied upon to create videowith support of outsource, write content for the website, email campaigns, live webinars and video shorts for social media e.g. lives and reels. You will also work on email, work with a social media agency to support content creation and ensure organic andpaid social media posts work collaboratively as part of a busy marketing team of 5.The Role:

  • Coordinate and create frequent in-house video for social, working with the whole business to engage with trade audience.
  • From brief, write content for our website to achieve SEO objectives, working closely with the Digital Marketing Executive and Marketing Executive.
  • Make improvements to existing pages e.g. restructuring and adding new sections, as well as creating new pages identified in SEO strategy and content plan.
  • Support creation of content and outreach for link building campaigns e.g. infographics, blogs, thought leadership.
  • Write and set up email campaigns to brief, using templates in an email builder, along with supporting landing pages on the website.
  • Support the implementation of email marketing automation through copywriting and content creation as required.
  • Create relevant and engaging lead magnets (gated content like PDF guides or webinar recordings) to achieve lead targets.
  • Work with our social media agency and Marketing Exec to support frequent content creation to achieve regular, frequent content that builds the brand.
  • Proof, feedback and approve social media posts created by social media agency. Ensure organic and paid social media posts are on-brand and target the relevant audience.
Skills:
  • Must be able to demonstrate good copywriting and content creation ability from previous marketing-based role e.g. supporting video creation, writing email campaigns.
  • Good understanding of digital marketing.
  • Experience of working across business, outsource or external agencies to deliver engaging content e.g. working with Sales Team to create short video that explains the benefits of a product.
  • Up to date knowledge of social media, confident across a range of platforms.
  • Must have a real passion for marketing and creating engaging content.
  • Must have the ability to pick up technical information and market a technical product.
  • Keen to learn about all aspects of marketing (content marketing, SEO, PPC, email).
Benefits: Company bonus scheme 3% pension contributions 23 days holiday (rising to 28 with tenure) plus bank holidays

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