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Senior Media Officer

Job LocationGreater Manchester
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Islamic Relief WorldwideIslamic Relief UK (IRUK)Senior Media OfficerBASE LOCATION: London, UKREPORTING TO: Media ManagerLINE MANAGEMENT RESPONSIBILITIES: N/AISLAMIC RELIEF:Islamic Relief is an international non-governmental organisation (INGO) founded in the UK in 1984 by a group of medical doctors and activists. Established in response to the widespread famine in Africa, Islamic Relief has grown to become one of the worlds largest Muslim INGOs with a presence in over 40 countries worldwide.Since 1984, Islamic Relief has saved and transformed the lives of over 110 million people. By responding to disasters, rebuilding lives and preparing people in case disaster strikes, we save lives before they are lost. In addition to providing disaster and emergency responses, we also promote sustainable economic and social development by working with local communities - regardless of race, religion or gender. Islamic Relief is a member of the Disasters Emergency Committee (DEC) and an implementing partner for DFID, ECHO, the World Food Programme (WFP) and UNHCR.PURPOSE OF DIVISION (IRUK):Islamic Relief UK (IRUK) is a Strategic Business Unit (SBU) that is part of Islamic Relief Worldwide. IRUKs focus is strengthening effective funding, mobilising for change through advocacy and awareness-raising, and strengthening programme development and delivery. IRUK works with various partners and institutions, from governments, non-governmental organisations and local authorities to grassroots communities.PURPOSE OF DEPARTMENT (Communications & Creative Content):The role of the Communications & Creative Content Department is to provide strategic and operational leadership to Islamic Relief UK in the areas of media, advocacy, internal comms and creative content. There is a focus on all internal and external communications and reputation management.The Department also works in partnership with other Islamic Relief departments to provide creative content and communications expertise ensuring that high quality information, material and resources are delivered and sustained to support and promote our work on advocacy, fundraising and programme work.JOB PURPOSE:To promote Islamic Reliefs work and concerns to the UK media through relationship building with key journalists, responding to media enquiries, issuing press releases and other information, and pitching and placing news stories and features. To project manage selected media events (e.g. press conferences) and projects (e.g. fundraising campaigns and products), working across teams.KEY WORKING RELATIONSHIPS

  • Nationally and internationally-based print, digital and broadcast journalists, producers, bloggers, film-makers, photographers and freelancers, working for UK-based print, broadcast and online news outlets, including newswires
  • Media Manager and advocacy team within the Communications & Creative Content Department
  • Colleagues in the Marketing and Fundraising departments, including social media/digital engagement staff
  • Media, communications and programme contacts at Islamic Relief Worldwide, Partner Officers, Field Offices and partners
  • SCOPE AND AUTHORITYScope of the Role:
  • Reporting to the Media Manager, the Senior Media Officer is responsible for promoting Islamic Reliefs work and concerns to the UK media through relationship building with key
  • journalists, responding to media enquiries, issuing press releases and other information,
  • pitching and placing news stories and features. Some day-to-day editorial and content decisions rest with the job holder, with a degree of initiative and independence expected, but particularly
  • sensitive or major strategic issues are referred to the Media Manager or the Head of
  • Communications & Creative Content. The post holder will work closely with the Media Manager to develop media and PR strategies and plans and to provide media advice and general assistance to staff at all levels.
  • Responsibility for Resources:
  • The post-holder will be responsible for managing a small budget and reporting on planned and actual expenditure (although overall responsibility for the budget rests with the Media Manager).KEY ACCOUNTABILITIES
  • The post holder is accountable for fulfilling his or her roles and responsibilities in line with Islamic values and principles of fairness, humanity, honesty, respect and fair treatment of his/her colleagues and staff.
  • The following are the main responsibilities that the role holder will be accountable for: 1. Establish and maintain relationships with key journalists
  • Develop a plan for contacting journalists/editors/broadcasters
  • Attend IBT briefings and other media networking events in order to establish relationships with journalists
  • Develop and maintain strong relationships with key journalists and broadcasters to facilitate strong coverage
  • Act as first point of contact or referral for media enquiries, ensuring a prompt and professional response
  • Proactively sell in stories to journalists and broadcasters; and react to enquiries and breaking news
  • Travel as required to accompany media and celebrity field visits.
  • 2. Deliver media plans in order to promote the work of Islamic Relief
  • Support the Media Manager to develop and implement a media strategy to ensure good PR for Islamic Reliefs programme, fundraising, marketing, volunteering, and campaigning work and advocacy messaging
  • Assist in the development of an annual media plan, aligned with the communications strategy and organisational strategic objectives
  • Work with colleagues to manage the media budget, including regular review against planned activity and reforecasting
  • Proactively seek means of raising the profile of Islamic Relief, including working with celebrities and influencers to promote the organisations work
  • Gather stories and background information as required to support media relations needs
  • Research and write press releases, media briefings, articles for publication, Q&As, key messages and position statements
  • Organise press conferences and other media events as requiredEnsure a prompt and effective media response to humanitarian emergencies, including wo
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