Head of Marketing

Job Description

Islamic Relief WorldwideIslamic Relief UK (IRUK)Head of Marketing BASE LOCATION: London, UKREPORTING TO: UK DirectorLINE MANAGEMENT RESPONSIBILITIES: 4 Direct reportsDigital Engagement ManagerMarketing Manager (Offline)Digital Marketing ManagerExecutive Assistant(Total department staff: 9)ISLAMIC RELIEF:Islamic Relief is an international relief and development agency striving to alleviate poverty and suffering around the world regardless of colour, race or religion. Established in 1984 in response to the widespread famine in Africa, Islamic Relief has grown to be a key, well known and respected aid agency in disaster relief and the ongoing development of people in over 25 countries. It specialises in Education & Training, Health and Nutrition, Water & Sanitation, Income Generation, Orphans Support, Emergency Relief and Disaster Preparedness. Islamic Relief is a member of the Disasters Emergency Committee (DEC) and is an implementing partner for DFID, ECHO, the World Food Programme and UNHCR.PURPOSE OF DIVISION (IRUK)Islamic Relief UK (IRUK) is a Strategic Business Unit (SBU) that is part of Islamic Relief Worldwide. IRUKs focus is strengthening effective funding, mobilising for change through advocacy and awareness-raising, and strengthening programme development and delivery. IRUK works with various partners and institutions, from governments, non-governmental organisations and local authorities to grassroots communities.PURPOSE OF DEPARTMENT (MARKETING):The Marketing Department will liaise with key stakeholders to ensure IRUK campaigns and products are effectively promoted to its targeted audiences through intergrated and creative marketing and fundraising techniques.The department seeks to raise awareness, funds and understanding of IRUK, grow influence, drive action and ultimately bring key audiences closer to our purpose.JOB PURPOSE:Working with the UK Senior Management Team (UK SMT), the Head of Marketing has strategic and operational responsibility for all aspects of marketing and brand management for Islamic Relief UK.The Head of Marketing will have overall responsibility for the quality, consistency and strategic direction of our Marketing services. This will involve the delivery of cross-channel, high profile impactful marketing campaigns that drive action and engagement with IRUK.This role will understand emerging trends in marketing, and work to understand how these innovations can be applied to the organisations context.KEY WORKING RELATIONSHIPS• UK Director• Heads of Department and Managers• Creative agency• Regular contact with IRW Directors and Department Managers SCOPE AND AUTHORITYScope of the Role:• Lead the development and implementation of the marketing strategy with plans and activities to raise brand awareness including the adoption of IRUKs brand and values across the organisation and to deliver impactful fundraising and advocacy campaigns.• Provide effective leadership and build strong working relationships with departments across the organisation to ensure integrated marketing plans are developed and implemented to achieve maximum impact with external audiences.• Play a key role as a member of the UK SMT in developing IRUKs strategic priorities and implement plans to raise awareness of the Organisations activities and their impact.• Provide effective leadership for team members delivering marketing activities, ensure digital marketing and branding plans are in place and act as an inspiring role model at all times.Responsibility for Resources:Manages the Marketing Department budget, operating within the budgetary limits of the Department, and in accordance with IR policies/processes. Overall responsibility for all technical equipment within the Marketing department..KEY ACCOUNTABILITIESThe job holder is accountable for fulfilling their roles and responsibilities in line with Islamic values and principles of fairness, humanity, honesty, respect and fair treatment of their colleagues and staff. The following are the main responsibilities that the role holder will be accountable for: 1. Developing and implementing the Marketing strategy, related plans and brand management to ensure campaigns achieve maximum impact• Identifies and prioritises the marketing needs within IRUK in line with strategic priorities and campaigns.• Lead the development and delivery of the marketing strategy to raise IRUKs profile, funds and improve understanding of our work with key external audiences including potential beneficiaries, donors, supporters and other stakeholders.• Develop and implement supporter journeys across direct marketing channels.• Assist in the development and annual review of IRUKs marketing strategy to ensure it is fit for purpose to support IRUK in its work.• Develop and implement plans to provide advice, support and resource materials to assist stakeholders in the marketing and positioning of their activities.• Work with internal stakeholders to plan content for all major campaigns and areas of work.• Ensure that strategies, campaigns and activities across all departments optimise the way IRUK is viewed by the public and external stakeholders, and ensuring that our purpose and impact is relevant and understood across all owned, earned and paid channels.• Work collaboratively with Islamic Relief Worldwide to maximise our brands ability to enable positive emotional connections with our audiences in a way that drives long-term engagement.• Provide strategic input to cross-organisational projects and seek to identify steps to accelerate progress and maximise the impact of IRUKs campaigns activities.• To offer senior level marketing expertise to relevant stakeholders at IRUK.• Overall responsibility for the content and appearance of all print and digital materials to ensure consistency with the brand and brand values (consulting stakeholders where appropriate).• Work with the Head of Comms and Creative Content on editorial direction, design and production and distribution of publications.• Work with the Head of Comms and Creative Content to produce copy and design of all marketing content both online and offline ensuring they are high quality, up to date and align with relevant policies.2. Management of the