Head Of Design

Job Description

We have a fantastic and rare opportunity to join the Iceland team, as a Head of Design.This role will be a great challenge for someone to step up who comes from a creative background.Purpose of the role:

• Lead the Design, Creative, Photography of the Iceland Group.
• Creating communications across the Iceland Group businesses.
• Taking responsibility for driving sales with best in class design, content and customer facing communication across all channels and touchpoints.
• Maximising the opportunity for design as a key sales driver for the business.
• Ensuring our products, promotions and trading initiatives are communicated with maximum clarity for customers.
• Defining the strategic creative direction, band design, visual language, imagery creation and tone of voice of our brands.
• Leading the multiple disciplined team within the function.
• Monitoring and assessing the impact of communications on sales and customer behaviour to constantly refine and improve sales with optimised customer-centric multi-channel communications
• Empowering the team to deliver work class content and inspire them to deliver the business objectives.

Key Accountabilities:Leading the department to make commercial, data centric, business decisions whilst having the creativity to stand out from the competition.

• Use design to drive sales
• Lead and inspire the teams within the function by defining a clear strategy
• Develop the design systems and strategies for all group businesses and brands
• Constantly evolve design language to keep ahead of the competition
• Use data and available metrics to measure effectiveness of all customer communications
• Create new brands in any sector
• Define and deliver marketing campaigns through all channels
• Define required budgets and effectively manage and optimize all budgets within function
• Manage supplier relationships ensuring maximum performance and value for money
• Lead commercial negotiations
• Contribute to the definition of our core customers
• Manage the visual presence of our brands in the market and benchmark against competition
• Provide the department with regular updates on sales and business performance
• Educate the department on the commerciality of their roles
• Regularly engage with all aspects of the business - regularly visit stores of all format types across the country, keep up to date with the estate and opportunities to increase sales at a local level
• Be an ambassador for the Iceland Group and all group businesses and brands
• Demonstrate the value of design to the business
• Generate respect for the contribution of the function to the business and engender pride within the function
• Achieve and maintain a good level of colleague satisfaction
• Influence ways of working’ across the business with best practice
• Proactively identify opportunities for business growth
• Lead by example to provide mentoring and support for colleagues at all levels
• Demonstrate the direct link between the work of the department and the contribution to business performance
• Operate at pace, with commercial awareness, pragmatism and maximum efficiency - providing value to the business beyond core accountabilities
• Create a positive and supportive culture and inspire all individuals in the function to be their best

Key experiences:

• Strategic creative & communication
• Design systems & language
• Strong commercial awareness
• Budget control
• Graphic design & artwork
• Photography, film & animation art direction
• Tone of voice, copy and script writing
• Customer Experience design
• Packaging design
• Brand creation & guidelines
• Retail interior design
• Advertising - TV, radio, print, digital - creative & production
• Understanding of digital and print production processes
• Ability to manage external creative & production support
• Project management
• Adobe Creative Suite
• Leadership
• Excellent problem solving
• Strong presenter
• Strong communicator at all levels of organisation
• Stakeholder management
• Workflow trafficking and prioritisation
• Supplier procurement & management

Alongside this we can offer you:

• A very competitive salary with an excellent benefits package
• 25 days holiday, plus 8 days bank holiday
• Flexible working
• 15% store discount, 30% club individual restaurant discount
• Free parking
• Highly subsidised restaurant onsite with our own Michelin Star Chef!
• Subsidised Costa onsite
• Discounted gym membership
• Charity fundraising events
• Educational sponsorship
• Enhanced maternity/paternity leave
• Long service awards
• Reward & recognition
• Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more!

Be Proud. Be brave. Be everything that makes us different. Be Iceland..