Head of Acquisition

Job Location	Cardiff, South Glamorgan
Education	Not Mentioned
Salary	85,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent, full-time

Job Description

Head of Acquisition Cardiff (with remote working) £85,000 + benefitsThe Opportunity Yolk are currently working in partnership with a blue-chip organisation based in South Wales. They are looking for a performance marketing specialist who is able to create and drive the acquisition strategy. You will work closely with the MD and senior leadershipteam on shaping the department. Roles of this ilk are a rare kind in South Wales so interested parties are urged to apply.Responsibilities

Define and articulate the acquisition strategy, determining how many customers can be acquired, at what cost, how and when
Determine optimal customer acquisition cost for each customer segment
Plan, design and execute acquisition campaigns throughout the year across all channels, measuring effectiveness and taking appropriate action
Manage online reviews to ensure customers have access to accurate and fair assessments of the service
Analyse what channels should be used to market to new customers in each customer segment
Define the role, scale and opportunity of the following channels SEO, PPC, Affiliates, Outreach etc

Requirements

Proven experience in delivering and implementing successful acquisition strategy
Track-record delivering results, digital marketing leadership experience is essential
Experience managing acquisition teams, particularly with a digital element across SEO, performance and social

Benefits

£8,000 car allowance
Flexible working & work from home opportunities
25 days + bank holidays

How to ApplyIf you believe that you have the skills and experience for the role - then please get in touch. We also offer a referral scheme for any candidates whose details are passed to us that we successfully place. If you have any further questions then pleasecontact Aaron Elliot at Yolk Recruitment.*Please note, whilst we do our best to contact all candidates, due to the high number of applications we receive we cannot guarantee this for every role. If you have not heard anything from us within 7 days of applying - then unfortunately you have beenunsuccessful. Please keep an eye on our website for more opportunities.*

Keyskills :
AcquisitionDigital MarketingPPCSEOOnline Marketing

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