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Job Location | Canary Wharf |
Education | Not Mentioned |
Salary | Salary negotiable |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Temporary, full-time |
The role:The EMIA Senior Product Marketing Manager is responsible for developing messaging and positioning of the Cision product portfolio, including Cision software and press release distribution products. Reporting to the Director of Product Marketing for Global Markets, the EMIA Senior Product Marketing Manager will lead the Product Marketing and Go-to-Market efforts in EMIA, working cross-functionally across Product Management, Marketing, Sales and Client Services to communicate the business value of Cision Communications Cloud.Duties and responsibilities:· Develop messaging and positioning of Cision product portfolio, including the Cision software and press release distribution products in the EMIA market· Manage Local Team of Product Marketers in London Office· Organise and execute successful Go To Market activities across EMIA market, including customer migrations, new product launches, and sales enablement activities· Partner with Product Marketing in corporate headquarters to contextualize updates around new software enhancements to global products for EMIA market· Create sales enablement training programs that help EMIA sales professionals articulate the core value proposition of Cision products· Develop messaging for core constituent audiences of Cision products, including customers, journalists and media influencers· Research and maintain documentation about Cision’s core buyer personas across key localised markets· Brief digital demand and comms teams to ensure they’re positioning the right stories to market· Develop compelling demonstrations and storyboards to demo Cision Communications Cloud and point solution products· Research competitive intelligence and analyse win/loss analysis to develop materials for Sales TeamEssential Skills and Experience:· 5+ years’ experience in marketing software· Bachelor’s degree required; MBA a plus· Strong content creation and writing skills are required· Experience and proficiency in PowerPoint, Excel and Word· Experience with Camtasia or other screen capture software a plusWhat you will get:· Career progression opportunities· Dental and healthcare plan· Employee Assistance Programme (EAP)· Cision Extras - retail discounts· Learning PortalIf this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!