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Digital Marketing Executive

Job LocationCamden, London
EducationNot Mentioned
Salary22,000 - 25,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Title: Digital Marketing ExecutiveLocation: LondonFull time, permanent Salary £22,000 to £25,000Role overview:Working within the Digital Marketing team, you will be responsible for updating and reporting on the Tes.com website. You will work closely with the campaign, product, and technical teams to keep the website up to date and create content to support the marketingstrategy.You will help to develop and execute our conversion rate optimisation strategy and our search engine optimisation strategy. You will also support our campaign teams in the development of campaign landing pages and automated email nurture journeys. You willbe responsible for marketing reporting and will help to improve and evaluate marketing data through tools such as Google Analytics and Looker.Key role responsibilities:

  • Building and updating pages on Tes-owned websites.
  • Maintaining regional versions of Tes.com for different target markets.
  • Working with the Senior web and digital executive to develop and execute our CRO strategy.
  • Working with our SEO manager to ensure website content is in-line with our SEO strategy.
  • Creating automated email journeys.
  • Collaborating with the UX team to improve user experience on the website.
  • Measure performance of digital marketing efforts using a variety of tools (Google Analytics, Looker, Salesforce etc.).
  • Acquire insight in online marketing trends and keep strategies up-to-date. Education and experience requirements:Person Specification
  • A quick learner who will not struggle to understand new concepts and how to use new technologies.
  • Ability to work well in cross-functional teams.
  • Ability to work as part of a multi-location global team in line with a global marketing strategy.
  • Ability to prioritise workload and to multitask, while working under pressure and tight deadlines.
  • Strong attention to detail.
  • Strong organisation skills.
  • A genuine interest in digital marketing. Qualification and Experience
  • Proven experience in a junior marketing role.
  • Understanding of digital marketing concepts and best practices.
  • Experience in Google Analytics and other marketing data platforms.
  • Knowledge of conversion rate optimisation, search engine optimisation and other digital marketing disciplines. What do you get in return
  • 25 days annual leave rising to 30
  • 5% pension after probation
  • State of the art offices
  • Access to a range of benefits via My Benefits World
  • Free fruit delivered to the office weekly
  • Free breakfast cereals
  • Free eye care cover
  • Free Bupa Health cover
  • Discounted Dental Insurance
  • Life Assurance
  • Long Term Disability Insurance
  • Cycle to Work Scheme
  • Referral Scheme
  • Season Ticket Loan
  • EAP (Employee assistance programme)
  • Access to an extensive Learning and Development menu Who are TesTes Global is a global digital education company that has been supporting educators for over 100 years. We power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.With more than 13.7m education professionals and enthusiasts in our online community using over 900k classroom resources and working relationships with 25,000 schools in over 100 countries, we have the scale to make a difference. Our innovative productsand services are delivered through a range of partners across the globe. We help schools find the teachers they need; we bring new teachers into the profession through initial teacher training; we provide teachers with continuous professional development andhelp educators with safeguarding training and compliance. We provide innovative tools to help teachers succeed in the classroom as well as bring educators together online, so they can share expertise and provide them with vital news and information about education.We are leaders in using digital technology to make life easier for schools and teachers. The services offered through Tes.com play a critical role in helping teachers and school leaders deal with the challenges of providing high quality education to millionsof children across the globe.We are proud of our people centric culture where everyone is driven to achieve the same goal, to support and connect teachers and schools worldwide, helping them to improve childrens lives through education.Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity, national origin or on the basis of disability. We invite applicants to contact us directlyto identify any additional support required.
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