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Social Media Manager

Partnership Jobs
Job LocationWythall
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

INTRODUCTION AND BACKGROUNDJoin the Phoenix Group and you join a unique organisation. Its not just the millions of policyholders we serve, the billions of assets we look after or that weve been listed as one of the UKs Top Employers for seven years running. Youll join a business with a compelling history and an exciting future.THE ROLEThis is a newly created role that sits within our Corporate Affairs and Investor Relations function. Its an exciting time to join our ambitious team and help shape its strategy and future direction. Youll be responsible for all Phoenix Group associated social media presence internally and externally with key stakeholder audiences including customers, employees, our local communities, Government and industry, analysts, shareholders and partners.The roles main purpose is to use social media content to build brand awareness of Phoenix to drive engagement and community size. The role will cover multiple platforms and is also responsible for the social media content, strategy and social media profiles for key Executive members such as the CEO.KEY RESPONSIBILITIESSocial Strategy:

  • Create and manage the implementation of a new Social Media strategy and content plan, agreeing frequency and topics for each channel with key stakeholders and ensuring clarity of objectives for each channel.
  • Ensure that the strategy, social media content advice and copy, promote good customer outcomes, strong brand positioning and ensure adherence to all regulatory and data requirements.
    • Social Community:
  • Be the internal Phoenix Brand ambassador, for all stakeholders (corporate, intermediaries, customer and employees) promoting the Phoenix Group within the communities.
  • Liaise with members of Social Media Working Group (SMWG) to review and optimise content submissions, to include day to day management of and participation in the social media communities; write regular status updates, copy editing, creating and sourcing content, moderation and blogger outreach and other appropriate activities.
    • Social Content:
  • Build and manage coherent online and social media content and presence for Phoenix and members of the leadership team.
  • Create and manage Phoenix Group social media events calendar.
  • Proactively curate content from agreed sources, suggesting topics and content formats to maximise engagement in line with platform objectives.
  • Maximise Phoenix Group brand exposure to key stakeholder audiences including customers, employees - both existing and future, our local communities, Government and industry, analysts, shareholders and partners via the .co.uk platform and social media channels.
  • Create, oversee and co-ordinate the creation of the (new) social media look and feel, content and tone of voice in line with the brand strategy and in response to analysis/ and search engine results.
  • Ensure that all content displayed externally supports and builds on the Phoenix story.
  • Identify opportunities to consistently create content to gain coverage and extensive reach for Phoenix Group and all relevant SBU initiatives.
  • Ensure the Phoenix social media feeds continue to be a strong recruitment tool and support the Employer brand.
  • Compile examples of successful stories and proof points to highlight and share best practice.
    • Stakeholder Management:
  • Engage with key stakeholders to gain buy-in and support delivery of the strategy(ies) and policy governance.
  • Work closely with the Resourcing Team to support their daily social media activity.
  • Work closely with the Digital, Brand, IR, PR, Public Affairs, HR and Internal Comms teams (and others as appropriate) to ensure consistency of message and tone, along with the amplification of key brand attributes.
  • Work with internal and external stakeholders to agree appropriate activity and content to support the strategy, the brand and the Groups overall purpose.
  • Support the Brand Manager and Website Manager with the creation of up-to-date material to support the Brand and Corporate PR Strategy.
  • Work effectively with the digital team to facilitate the posting of collaborative and supportive content.
    • Analytics and Tracking:
  • Design relevant KPI tracking mechanisms and oversee the delivery of MI reporting using multiple and varied tracking tools for all relevant social media channels.
  • Use appropriate social listening tools to ensure relevant industry/local news is included in content plan.
  • Understanding of social networking tools (eg. Hootsuite, Sprout Social) in order to optimise and monitor content effectively and use these insights to generate learnings to use for future campaigns.
  • Produce regular reports on Phoenix Group owned social assets - audience size, reach, engagement, CTAs - and share across the business as required.
  • Maintain a robust audit trail of sign-off and approvals.
    • WHAT WERE LOOKING FOREssential
  • Significant relevant experience of working in a social media environment, ideally gained in a large, forward leaning organisation with a clear focus on content generation i.e. content strategy, development, creation and editing of content and online reputation management.
  • Excellent senior stakeholder management.
  • Experience in designing and delivering corporate reputation management, paid search and search engine optimisation strategies, KPIs and results.
  • Excellent written, copyright and creative skills to design relevant and supporting content.
  • Experience of CMS and relevant software expertise to create tools, infographics, videos etc with the ability to upload as appropriate.
  • Previous accountability for managing sizeable budgets and multiple agency relationships; management not necessary but, could be beneficial.
  • Experience in Social Media copywriting across multiple platforms in a corporate environment and the ability to use tracking mechanisms
  • Experience in creating social media content in the corporate domain; consumer experience would also be beneficial.
  • Recent exposure to and experience of SEO.
  • Experience of working in the life and pensions / financial services industry.
  • Understanding of regulation and guidance notes surrounding digital content and social media feeds.Displays in-depth knowledge and unders

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