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| Job Location | White City |
| Education | Not Mentioned |
| Salary | £40,000 - £50,000 per annum |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| Job Type | Permanent, full-time |
CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager needed by a high growth consumer start-up who has just closed off a round of funding. The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will be responsible for delivering the CRM strategy to increase targeted engagement, customer lifetime value and retention.In this new role, the CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will:*Define and deliver the CRM strategy*Gain understanding of customer needs through insight, segmentation & data analysis*Managing end to end workflow of CRM campaigns to optimise customer lifetime value through email, physical and SMS/push communications*Drive data analysis and apply Test & Learn principles to CRMThe CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will have:*At least 3 years experience implementation of CRM strategies and campaigns*Experience driving customer insights from data and analytics*Proven knowledge of one or more email platform (Drip, Mailchimp, Dotmailer etc).*Explicit knowledge of A/B and Multivariate testing in the CRM spaceThis is a great opportunity for a CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager who is looking to build a CRM function from scratch.Intelligent People are a specialist CRM Manager recruitment agency. Required skills
Keyskills :
CRM