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Marketing Executive

BBO Recruitment Ltd.
Job LocationTwyford, Reading
EducationNot Mentioned
Salary28,000 - 33,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

One of our clients based on the outskirts on Twyford station is looking for a full time Marketing Excutive to join their this role is working closely with the Head of Marketing this person with need to be capable to develop and exectuve campaigns whilstassisting the day to marketing activities. You will work closely within a small marketing specialist team, with other internal teams, vendor partners and third-party agencies to ensure the necessary resources.

  • Work with the marketing, sales, commercial and customer success teams to plan, document and execute campaigns, events, webinars, and other activities
  • Ensure that all activities align with the agreed marketing strategy and brand guidelines
  • Report on marketing KPIs vs agreed targets, in particular
  • o Number of Marketing Qualified Leads
  • o Cost per Marketing Qualified Lead
  • o Conversion rates from Marketing Qualified Lead to Meeting, Opportunity, and Closed Won
  • o Return on Investment from channel, campaign, and event activity
  • Work closely with vendor marketing teams to maximise support and funding for activities
  • Manage paid digital marketing including search, mail, and social media
  • Report on key marketing metrics and drive improvement initiatives
Required Skills & Experience
  • Ideally 2/3 years experience within a campaign marketing role. We will also now consider candidates with 1 year campaign marketing experience.
  • Demonstrated ability to generate Marketing Qualified Leads from campaigns, webinars, events, and other activities
  • Demonstrated ability to maximise results and value from external marketing agencies
  • Able to interpret and qualify the needs of a sales team to deliver high-quality leads

Keyskills :
CampaignsEventsMarketingSalesStrategy

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