Digital Marketing Business Insights Analyst

Job Description

Digital Marketing Business Insights AnalystManchesterJob reference:WD-0003272Hilti GB are proud to rank 35th in the Sunday Times Top 100 employers for 2019!Whats the roleIn this role you will be responsible for assessing, optimising and communicating the impact of Digital Marketing initiatives and tactics across the Northern Europe region.Who is HiltiUnless you work in construction, you probably havent heard of us. Were a hidden gem.We provide leading-edge tools, technologies, software and services for the professional construction sector. Our customers are loyal and enthusiastic about us. So are our people.We regularly win Great Place to Work awards globally and are very proud to have been placed on the Times Top 100 Best Companies to Work For list in the UK by our employees for the past 10 years.Hilti offers the best of both worlds – friendly teams locally and roles across the UK combined with the opportunities only a company of 30,000 people spread across 120 countries can bring.What does the role involveIn this role you will work with digital marketing across social, display, and programmatic platforms, to fully leverage data and draw business conclusions from online strategy and multi-channel marketing areas. Youll use your analytical and insight generation skills to process and study data to extract value from large and disconnected data sets, revealing patterns, trends and providing actionable insights for stakeholders. You will also work with the Digital Marketing Manager to define campaign benchmarks, targets and steering KPIs, and will critically evaluate campaign and channel performance, making recommendations for improvements. You will also perform ad-hoc analysis to support campaign strategies, and influence conversion optimisation. You will provide training to the regional Brand & Digital Community and will implement global tagging and tracking guidelines for digital marketing initiatives. Youll also collaborate with and represent the region in the Global Digital Performance Management Community.What do we offerWe really value our people and weve worked hard to develop a competitive reward package that reflects this. Some of the benefits we offer include:*Different ways to work flexibly including working from home and compressed hours so please feel free to talk about what flexibility means to you at your interview*Genuine career advancement (more than 80% of all leadership roles are filled internally*Competitive salary and above-average performance bonus*6% employer pension contributions*Private Health Insurance and Employee Assistance Programme*33 days holiday (inc. Bank Holidays) plus the ability to purchase 5 days more annually*Paid leave to work on charitable projects*Hilti Benefits Box, a reward platform offering a cycle to work scheme and shopping and lifestyle discounts/cashback*Subsidised on-site canteen and free fruit and salad*Free parking and excellent public transport linksOur Head Office is currently based next to Old Trafford but in early 2021 we will move to state of the art new premises at Circle Square in Central Manchester. We will continue to offer free parking for employees and will be located a short walk from Oxford Rd train station and St Peters Square tram stop.What you need is:

Strong data modelling skills and knowledge of programming languages including SQL

In-depth knowledge of web analytics and experience with associated softwares Demonstrated systems thinking, with an ability to solve problems with strong analytical skills

Ability to relay analytical insight to internal and external stakeholders with various levels of knowledge and at all levels of seniority

Excellent communication skills in English (verbal and written) to translate articulated business insights

Data visualization experience is preferred (Tableau / Power BI /sac..)

Experience working in scrum & agile frameworks, including working tools (e.g. Jira)

Click through the Apply Now button where you will be asked to upload your CV and answer a couple of short questions – the whole process should take around 90 seconds. If we like what we see, youll be invited to complete a short video or telephone interview.If you need any support with your application please contact .