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Salesforce Cloud Marketing Specialist

Job LocationSwadlincote
EducationNot Mentioned
Salary£30,000 - £35,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

Job Title: Salesforce Cloud Marketing SpecialistLocation: Remote working with one day per week at a BCA location post-COVID.Salary: £30,000 - £35,000 dependent on experience + benefitsWorking Hours: 40 hours Monday - Friday.Job Status: PermanentRole Information:BCA’s Marketing function provides a group-wide shared service, including the delivery of Marketing campaigns, service communications and personalised digital content.Over the last 5 years BCA has expanded its product portfolio to support all parts of the Automotive Value Chain, delivering digital products to Dealers, Buyers, OEMs, End Customers, Transportation and more., across both the UK and Europe.We have implemented a new technology stack in our Marketing function which includes Salesforce and Salesforce Marketing Cloud and we require and experienced Marketing Cloud Specialist to continue to increase our development and improvement in this field.Job role summary:To be the lead on Salesforce Marketing Cloud within the BCA Marketing team supporting CRM and Automation Manager to deliver improved channels and communications that are targeted and personalised to maximise effectiveness.Responsible for…

  • Use Salesforce Marketing Cloud to create new email templates following company guidelines and lead best practice email techniques to improve engagement and click thru rates.
  • Use Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from
  • Salesforce CRM to Marketing Cloud and back.
  • Use Salesforce Marketing Cloud to create SMS campaigns and app push notifications.
  • Improve and analyse analytics of campaigns to make future recommendations.
  • Provide support and a point of escalation for Marketing Team using Marketing Cloud.
  • Complete QA checks on changes to data and journeys.
  • Collaborate on Salesforce data feeds and other integrations.
  • Complete regular internal system audits and prepare for upgrades.
  • Work with 3rd party agency where required to establish enhanced processes and functionality.
  • Work with management teams to establish suitable processes to support administrative, configuration, and change management activities.
  • Assist in training of new users, and growing both awareness of Salesforce as well as skills across the organization.
  • Work independently with members of the user/analysis community to define, input and document requirements as well as process mapping documents.- Awards entries for associated products and services.
  • Skills and Experience…Required
  • A good level of experience with Marketing Cloud (Exact Target)
  • Experience with AMPScript.
  • Excellent communication skills in English
  • Proven ability to design and implement new processes and facilitate user adoption
  • Strong understanding of the platform, with the ability to build using Journey Builder, Interaction Studio, Mobile Studio and other tools of complexity.
  • Strong understanding of Salesforce best practices and functionality.
  • A demonstrated ability to understand and articulate complex requirements
  • Desirable
  • Sales Cloud/Service Cloud experience.
  • Previous experience working in a SCRUM or agile environment.
  • Personal profile characteristics
  • Happy to work in fast paced environment.
  • Excellent people skills and ability to work with all levels of management and different departments
  • Highly organised and deadline-orientated - ability to multi task and to work effectively under pressure
  • Strong team player
  • Self-motivated, enthusiastic and inspirational
  • Excellent communication skills, professional and confident
  • Highly creative with ability to think outside the box
  • Ability to solve problems and recommend solutions
  • Take a professional approach, ownership, responsibility and be flexible
  • Be able to manage time effectively
  • Be passionate about all things Marketing
  • Required skills
  • Cloud Computing
  • Marketing
  • Marketing Campaigns
  • Salesforce Administrator
  • Keyskills :
    Cloud Computing Marketing Marketing Campaigns Salesfce Administrat

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