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Customer Analyst

Job LocationStaffordshire
EducationNot Mentioned
Salary29,000 - 33,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

Reporting to the Insight Leadership team, youll contribute to the design, deployment and on-going development of an all-encompassing data capability to drive commercial and operational thinking within faced paced customer centric business.Customer understanding & intelligence underpins the majority of programmes and initiatives within the business (pricing, customer loyalty, branding, operations, product, marketing strategy, growth feasibility etc.) - you will be focused on analysis and providingcutting edge insight to ensure business proposals are accurate, commercially sound and focused on improving the customer experience.Overview of responsibilities

    • Interrogation of current customer database to gather strategic insights on customer segments
    • Raise profile of Customer Insight team within the retail wider business, using analytical outputs to highlight commercial value, gain as well as business risk
    • Provide front line users analytical insight, engaging with them regarding new business proposals and on-going projects
    • Be responsible for developing and maintain an effective CRM data platform (Advanced MS Office skills required)
    • Experience of research tools & applications (I.e. survey monkey)
    • Demonstrable experience working with large mass customer data, working with the Head of CRM and to recommend and deliver opportunities to improve acquisition and retention of customers
    • Provide compelling analytical reports to numerous business areas
    • Develop a suite of standard reports to deliver weekly and monthly insight on customer loyalty, footfall, operational profit, brand analysis etc.
    • Support facilities and operational planning team on macro space planning
    • Extract relevant qualitative insight to support quantitative analysis
    • Respond to ad-hoc data requests as required
Skills
    • Bachelors Degree or equivalent in analytical, marketing or business discipline.
    • Commercial experience in a highly data driven role; strong analytical approach with good knowledge of MS Excel (V-looks, IF statements, conditional formatting etc.)
    • Further experience utilising leading analytical tools, including SQL, SAS, SPSS, Google Analytics Objects would be advantageous (not essential)
    • Previous experience within CRM or related data sets
    • Previous experience within retail/finance and/or marketing would also be beneficial
    • Analytical experience covering pricing, customer footfall or loyalty also be useful for success in this role (desirable)
    • A passion for data analysis and problem solving
    • A proactive and flexible approach
    • Quality, accuracy and attention to detail are critical
    • Excellent presentation and interpersonal skills and be able to communicate effectively with colleagues at all levels
    • Strong communication & interpersonal skills, and a good team player
In return youll join an established brand with exceptional training & career development opportunities.Salary £28,000 - £33,000 + benefits.Apply for full job & interview details.

Keyskills :
CRMData AnalysisMicrosoft ExcelSTEM

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