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Job Location | Somerset |
Education | Not Mentioned |
Salary | £35,000 - £50,000 per annum, negotiable, pro-rata, |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
CRM Manager Based Somerset.Salary c. £40,000 - £50,000Nationwide Recruitment Service have an exciting new role for a CRM Manager to lead CRM strategy in the UK and Europe. As an experienced CRM specialist, you will be instrumental to the marketing team, you will be responsible for developing the email marketing strategy and producing campaigns that drive engagement, web traffic, store footfall and sales. You will have knowledge of ECRM platforms as well as ROI from campaigns.The Role Developing the CRM strategyEnsuring continuous improvement for current automated email workflows and identify new opportunities for automated targeting.Deliver a market leading CRM strategy across acquisition, retention and customer advocacy.Strategic development and introduction of a rewards programme with key customers segments, driving LTV, satisfaction and enhanced revenue.Develop targeted email segments to further improve engagement.Champion the customer with a customer-centric approach to CRMMeasure and analyse ROI from campaigns, producing regular reports on email performance.Identify new channels to drive existing customer engagement.REQUIREMENTS
Keyskills :
CRM eCRM Increasing ROI New Channels Web Traffic