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Job LocationSomerset
EducationNot Mentioned
Salary£35,000 - £50,000 per annum, negotiable, pro-rata,
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent, full-time

Job Description

CRM Manager Based Somerset.Salary c. £40,000 - £50,000Nationwide Recruitment Service have an exciting new role for a CRM Manager to lead CRM strategy in the UK and Europe. As an experienced CRM specialist, you will be instrumental to the marketing team, you will be responsible for developing the email marketing strategy and producing campaigns that drive engagement, web traffic, store footfall and sales. You will have knowledge of ECRM platforms as well as ROI from campaigns.The Role Developing the CRM strategyEnsuring continuous improvement for current automated email workflows and identify new opportunities for automated targeting.Deliver a market leading CRM strategy across acquisition, retention and customer advocacy.Strategic development and introduction of a rewards programme with key customers segments, driving LTV, satisfaction and enhanced revenue.Develop targeted email segments to further improve engagement.Champion the customer with a customer-centric approach to CRMMeasure and analyse ROI from campaigns, producing regular reports on email performance.Identify new channels to drive existing customer engagement.REQUIREMENTS

  • Experience in a CRM or email marketing role within a retail/ecommerce business
  • Experience of Bronto, Dotdigital, Klaviyo and other ECRM platforms desirable
  • Excellent knowledge of GDPR
  • Previously used GA to understand campaign performance.
  • Experience working cross-functionality with senior stakeholders to maximise value from campaign activity.
  • Strong communication skills, commercial acumen and results-orientated
  • In return you will receive a competitive salary benefits and the opportunity to work for an enthusiastic and focused successful business that is destined to go places.
  • Please apply with a covering letter outlining where and when you did the above bullet points.
  • This is commutable from Bath, Worcester, Bristol, Keynsham, Frome, Glastonbury, Somerset, Bridgwater, Taunton, Burnham on Sea, Weston Super mare Warminster, Yeovil, Shepton Mallet, Trowbridge
  • Required skills
  • CRM
  • eCRM
  • Increasing ROI
  • New Channels
  • Web Traffic
  • Keyskills :
    CRM eCRM Increasing ROI New Channels Web Traffic

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