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Marketing Manager

Job LocationSolihull
EducationNot Mentioned
Salary£50,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent , full-time

Job Description

We have an exciting role for a Marketing Manager who will be responsible for a large established business group and market leader in their field. Were looking for a skilled and experienced B2B Marketing Manager who will contribute to the development ofmarketing strategies and will be responsible for formulating and executing marketing plans.The key focus is to raise brand awareness and support business growth. While working closely with the Head of Strategic Marketing and Heads of Sales, you will have responsibility for the digital marketing channels and create compelling content and campaignsfor our target audience to engage them and create leads.You will be responsible for managing budget and taking leads on planning and organising events and shows.Work part of a collaborative team including sales, product development, operations and ESG lead, to capture and publish case studies, best practice stories, technical and thought leadership content.This is a great role for someone passionate and experienced with B2B Marketing, and who wants to potentially grow into a more senior position in the future.Your role will also include:

  • Develop and execute lead generation campaigns using a mix of inbound and outbound tactics, such as content marketing, webinars,email campaigns, and advertising.
  • Drive digital marketing activities, including SEM, and social media, to increase online visibility and customer acquisition.studies, best practice stories, technical and thought leadership content.adverts, videos and animations.
  • Act as brand guardian ensuring all activity adheres to brand guidelines.
  • Support internal communications programmes.
  • Monitor, analyse and report on website traffic and performance analytics, as well as performance of marketing campaigns.
  • Work with and manage marketing/creative agencies to create and oversee content strategies for various digital channels, including thewebsite, social media and email marketing.General key skills
  • Organisation and prioritisation: an organised multitasker, able to handle diverse projects simultaneously and prioritise.
  • Excellent writing and verbal communication with a keen eye for detail.
  • Proactive approach, able to work independently using own initiative as well as part of a team.
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