Marketing Executive

Job Description

1. Job Purpose:To work within the central Marketing team with a focus on Marketing communications and campaigns - physical and digital event management, campaign management, email marketing, literature and print and PR and copy writing.Providing support to the Marketing / BD team and others internally to develop and deliver marketing activities aligned to the firms and the Marketing / BD strategy and plan. To supervise the Marketing Assistant with producing marketing collateral.2. Scope, Reach & Key Relationships

• Works in close collaboration as part of a small multi-location Marketing, BD, digital marketing teams.
• Works closely with the Marketing Assistant, supporting them in their role and helping them to develop.
• Working with Partners and others internally - email newsletters, website and editorial content.
• PR agency to coordinate editorial schedule and content.
• Third party organisations - sponsorships and publications.
• External clients in relation to marketing activities.

3. Principal Accountabilities / Responsibilities:Events / webinars

• Responsible for planning, organisation, coordination, communications and implementation of specific events and webinars.
• Liaise with external suppliers (catering / venues / speakers etc).
• Liaise with speakers and manage internal communications.
• Copywriting and creating all event communications and collateral including invitations, emails, adverts and website content.
• Supervise Marketing Assistant with event administration - confirmation emails, follow up emails.

Email marketing

• Develop and implement email marketing campaigns in line with the marketing and BD strategy and brand guidelines.
• Coordinate planning meetings with editorial teams.
• Research topical and relevant content ideas.
• Review and proofread content.
• Formatting of email newsletters and responsible for templates.
• Analysis of email marketing.
• Responsible for the firms core email marketing platform, the Pathfinder series.

PR and communications

• Prepare press releases alongside the firms PR agency.
• Copywrite and proofread releases and news story for the website.
• Coordinate the firms editorial calendar, schedule potential topics and authors and ensure the calendar runs on time and to deadlines.

Adverts and sponsorships

• Work closely with Marketing Assistant and design agency when required to coordinate, design and create adverts.
• Organisation of specific sponsorships.

Literature and publications

• Working closely with Marketing Assistant, design agency and full marketing team to prepare copy and design.

General

• Copywriting for marketing collateral and proof reading.
• Creation of mailing lists and reviewing marketing data.
• Analysis and reporting on marketing activities.
• Keeping up to date with current marketing trends.
• Reviewing and suggesting improvements to marketing platforms and materials.
• A brand champion to ensure brand consistency across all marketing materials.
• Market / competitor research as and when required.

5. Values - Demonstrates living of the companys values.

• Understand - Be curious, ask more & listen. Put yourself in the other persons shoes.
• Look Ahead - Anticipate the future, plan for it, and embrace the benefits of change.
• Make it Personal - Adapt to others needs, flex your style to get the best outcome for every situation.
• Be Crystal Clear - Consult others, give helpful feedback; ensure people know whats going on, and how it impacts on them.
• Be Human - Invest time in building strong relationships, have a positive can do attitude and help others to grow.

Keyskills :
CopywritingMarketing AssistantMarketing ExecutivePress ReleasesMailing Lists