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Job Location | Redditch |
Education | Not Mentioned |
Salary | £25,000 per annum |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
Data Executive 6 month Fixed Term Contract Redditch £25,000We are looking for an experienced CRM Executive or a recent graduate who is excited by the world of CRM and keen to learn more to join my client in a full time position on a 6 month fixed term contract. You will play a fundamental role in communicating between the UK Region and our Email Agency. Building strong and valuable relationships is key. Key Responsibilities:• Assist planning of emails by working with key stakeholders from Category Trading and Trade Card teams, as well as considering seasonally relevant themes, external events and competitor activity.• Maintain the email plan, helping to ensure it is customer-led.• Brief the external design agency to create first class customer emails that achieve business objectives.• Feedback on the email design and liaise with the Category Trading/Trade Card teams to collate their feedback.• Work with the external design agency to ensure feedback is implemented and the design is optimized for user experience.• Set up, review and proof email campaigns using a campaign management tool & email marketing platform.• Use segmentation techniques to select audiences to target emails to the right customers.• Develop a plan and carry out multi-variant testing.• Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).• Assist planning and implementation of dynamic content.• Carry out competitor reviews to establish best in class email design and strategy.• Assist in the development of the automated eCRM plan.• Assist in the wider CRM activity providing the same experience across all channels.Skills Required:• Strong organisation skills.• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.• Excellent communication skills, both written and verbal.• High attention to detail.• The foresight to put yourself in the shoes of the customer.• Strong capability for analysing customer data and campaign data.• Creative flair and an ability to think outside the box.• Good copywriting skills.• Ability to work effectively under pressure and to tight deadlines.• Previous experience in a similar role desirable.• Basic HTML knowledge desirable.• Experience of an email marketing platform and campaign management tool desirable. E.g. Cheetah Digital Marketing Suite. Apteco PeopleStage & FastStats.If you feel you have the right sills for this role please apply to