Marketing Manager

Job Location	Ormskirk
Education	Not Mentioned
Salary	£40,000 - £50,000 per annum
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

Marketing ManagerOrmskirk£40,000 - £50,000, pension, health, 25 days holiday plus statsOur client is looking for a Marketing Manager to join the team.This is a new role to the business due to continued growth.The role holder will be tasked with the creation, development and implementation of the client’s integrated marketing and PR strategy, as well as defining the brand and tactical marketing activities to support the company’s high growth ambitions.The successful candidate will have worked in one of the following sectors:

Building services
Civil Engineering
Construction

Knowledge, skills, experience and qualifications required in the role

Have demonstrable success in delivering and designing a Marketing Strategy
Experience of working cross functionally and partnering with senior stakeholders
Experience liaising with technical and commercial teams
Experience of delivering measurable success in lead generation and pipeline management
Educated to a degree level and ideally CIM Level 7 qualified
Change management experience would be an advantage

Responsibilities and accountabilities in the role

Lead all marketing and communications activity, including integrated, demand generation campaigns for prospects and clients
Develop a strong understanding of who “client” customers are and how to better meet more of their needs through more effective customer segmentation, engagement, cross sell and proposition development strategies
Establish a strategic vision, aligned with business objectives and successfully manage the implementation and delivery of the marketing plan
Leverage and brief internal teams and external agencies to define and shape holistic brand and marketing strategies across the portfolio of services and products
Create content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention
Develop a competitive digital marketing strategy to ensure the development & growth of brand
Manage and implement a shared activity calendar to ensure opportunities are maximised across the Group
Manage the day to day spend and tracking of marketing budgets and measure the ROI of the marketing, brand and PR strategy
Conduct annual reviews and updates of the vision and strategy in alignment with the overall business strategy
Train, coach and develop the Marketing team; set goals and development plans, conduct performance reviews, and provide constructive and candid feedback, especially when confronted with performance shortfalls

Required skills

Marketing

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