CRM and Marketing Automation Specialist

Job Description

Central Employment is proud to be working alongside one of the market leaders within the Ed Tech industry. If you are eager to join an established company, with a rapidly growing marketing team, then this is the place for you. With experience inCRM and Marketing Automation, you could thrive in this company!As part of a department-wide hiring drive, Central Employment are working with a market leader as they look to significantly increase the size of their marketing team, including a CRM and Marketing Automation Specialist!As a member of our clients Demand Generation team, reporting to the CRM and Marketing Automation Manager, the CRM and Marketing Automation Specialist has as primary responsibility to effectively coordinate and support the marketing automation initiativeswithin the clients partners marketing database managed by the CRM and MKT Automation Manager. This includes helping to develop marketing strategies for specific target audiences and evaluating the effectiveness of these campaigns with the goal of increasingprogression further down the funnel, and the conversion rate of their existing database.To be successful in this role, you will have to have a high degree of creativity, imagination, and open-mindedness due to the importance of the creative process. While also keeping up to date with the latest in Digital Marketing techniques.Key Responsibilities:

• Help create, manage, and develop trigger email campaigns throughout the customers lifecycle to maximise revenue and deliver the best customer experience, based on their behaviour and preferences.
• Carry out segmentation of the database to implement marketing strategies, cross/down/up sale and geo/product based personalisation.
• Help set up workflows within HubSpot for lead nurturing, re-engagement etc.
• Manage dynamic email templates using HTML.
• Support the CRM and MKT Automation Manager in the planning, building and execution of the digital marketing automation strategy
• Develop A/B testing of key digital assets to improve campaign performance
• Serve as the secondary point of contact for the customer database, identifying opportunities to improve marketing systems and data management and assisting staff in using the database to support their business operations.

Key Skills:

• Extensive knowledge and experience of digital marketing.
• 3+ years of proven Database Marketing and Marketing Automation experience including creating marketing lists, creating waterfalls & audit reports.
• Experience reading business requirements documents and translating defined requirements into detailed, field-specific data pulls and execute code for list execution.
• Experience includes campaign execution, reporting, including the design of experiments (A/B testing), its construction, measurement, and tracking.
• Experience of managing projects involving integration across systems and re-engineering business processes.
• Proficient in the usage of marketing automation systems (Marketo, Eloqua, Pardot, HubSpot. The latter being the preferred option).

Key Benefits:

• Salary of around £35,000
• 25 days holiday + 8 Bank Holidays.
• Access the Private Healthcare.
• Access to Mental Health Champions.
• Discounted rates at partnered universities.
• 3% employer pension contributions.

Keyskills :
CRMDigital MarketingMarketing AutomationCRM databasesHubSpot