Digital Marketing Analyst

Job Description

Digital Marketing AnalystMidsomer Norton, Bath, SomersetAre you a digital marketing professional with a head for numbers and experience with analytics tools Want to become a vital member of a growing team and contribute to a forward-thinking company’s success If so, read on.About UsChronologic is a B2B supplier of market-leading time and attendance and workforce management systems. Since our inception in 2000, we’ve been growing steadily through organic growth and evolving our solutions to meet market needs, producing cloud-based solutions and employee self-service portals to complement our core product.We’re currently investing in building an in-house, multi-disciplinary Digital Marketing team to deliver exciting digital marketing campaigns, from design to optimisation, across a range of platforms. As such, we’re looking for a Digital Marketing Analyst to join us in Midsomer Norton.The Benefits- Salary of £28,000 - £32,000 per annum- Annual company bonus scheme (up to 10% of salary)- Company pension scheme- 22 days’ holidayWe offer the opportunity to contribute to a variety of marketing activities, as well as the development of our marketing strategy, making this the ideal role in which to broaden your existing abilities.We foster a team-oriented culture and continually invest in our people, our business processes and our infrastructure to ensure we retain our market-leading position. You can rest assured that if you join us, you will be supported to learn, grow and become a valued member of our Marketing function.Your RoleAs a Digital Marketing Analyst, you will deliver a range of digital marketing initiatives to help increase the volume of leads and improve our lead conversion rates.Working closely with our Digital Marketing and Sales and Marketing teams, you will:- Extract, analyse, visualise and report on data and marketing insights to support our website optimisation activities- Develop and optimise our keyword strategy across our websites and online campaigns- Use data-driven analytical tools and methods to gain insights into the customer lifecycle- Monitor the effectiveness of our email, advertising and social media campaigns- Carry out competitor research- Help to research, evaluate and implement marketing tools that will benefit the businessAbout YouTo join us as a Digital Marketing Analyst, you’ll need:- Hands-on experience with Google Analytics, Google Tag Manager, Google Search Console and other website analytical tools used for analysis and SEO purposes- Experience of AB and MVT testing analysis- Expertise in digital marketing analysis and visualisation tools- Familiarity with applying data analysis techniques to achieve goals through optimisation methods- Excellent analytical and communication skills with the ability to clearly present results to others- To be comfortable working with numbersA degree (or equivalent) in a STEM related field would be highly beneficial to your application. Google Analytics or AdWords certifications would also be an advantage.We would like to hear from you if you’ve worked as a Marketing Analyst, Digital Marketing Executive, Campaign Analyst, Online Marketing Analyst, Marketing Campaign Analyst, or Insight Analyst.Webrecruit and Chronologic are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.So, if you’re seeking your next challenge as a Digital Marketing Analyst, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.