Paid Search Specialist

Job Description

* Digital Marketing & Media* East Cheshire / Hybrid* Salary £35,000Paid Search Specialist* B2B digital marketing and media* East Cheshire / Hybrid* circa £35kRelentless growth means were looking for an ambitious and driven Paid Search Specialist to join our global team, based out of an office in Cheshire.The role is hybrid with a minimum three days in the office.You may have a strong track record in the bag already, or you may be an emerging star ready and eager to step up. Either way the most important thing is to show us accelerated growth and progression in your career so far, and that youre ready to take that next step in responsibility and career development.Your opportunity is to take ownership of the paid search responsibilities. Working across a number of global client campaigns, youll be maintaining and monitoring keyword bids, managing account budget caps, impression share, quality score and other importantaccount metrics. Theyll look to you to provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search to deliver success. And youll be sharing the outcome of your success throughthe build and presentation of client reporting dashboards.Join and youll be part of a global leader in B2B marketing, working from offices in New York, San Francisco, Manchester, London, Paris, Hyderabad and Shanghai for some of the worlds biggest brands and with a group of the smartest people.Key responsibilities:* Take ownership of Paid Search accounts and responsibilities, working across regions and campaigns* Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics* Conduct keyword research and manage the creation of large keyword lists as well as understanding match types* Build comprehensive PPC structures, inclusive of Campaign, Ad Group, Keyword and destination URLs* Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goal* Take control of the day-to-day management of paid search, including bidding, budgeting and advanced optimizations* Building paid search dashboards and reports in conjunction with agency data and reporting team* Analysis of paid search campaign performance, contributing to reporting and measurement to feed into wider campaign reporting and optimization recommendations* Work within Google Ads, Bing Ads and wider search engine platforms as well as supporting tools, such as Google Ads Editor and Keyword Planner* Understand the Google Marketing Platform (specifically Search Ads 360) and understand how to manage and utilise platform for ongoing management, attribution and reporting* Invoice and billing management of paid search accounts, to support the finance team* Coordination and collaboration with all agency disciplines to assure integration and synergy* Present strategy and reporting to the client* Where required, participate in and contribute to agency new business and promotional activity* Integrate paid search with SEO / organic to provide holistic approach to search strategy* Identify gaps where paid activity can support organic rankings* Keep up to date with search engine and PPC industry trends and developments* Manage translations as requiredKey skills:* Ability to manage complex global ad accounts across multiple regions including AMER, EMEA, APAC* Working with Google and Bing* Search strategy for both brand and demand generation strategies* Analytical thinker* Excellent organizational, project management and time management skills