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Marketing Communications Manager

Job LocationLoughborough
EducationNot Mentioned
Salary40,000 per annum
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeContract , full-time

Job Description

Are you an experienced Brand/Marketing/Communications Manager available to provide maternity cover within an established Leicestershire based business who continue their growth with some instantly recognisable brandsThis contract will be 9 months in duration and have a hybrid working pattern with 3 days in the office, 2 days working from home following initial induction / training.You will work closely with the Head of marketing and Senior product Marketing Managers to drive a step change in Marketing Communications across the business with focus on the Wholesale B2B channel however it would be really helpful to have an understandingof retail and email marketing in particular during this varied role.Key responsibilities will include:

  • Leading and managing the day to day marketing initiatives to drive footfall instore and web traffic and sales conversion online
  • Working with the Head of Marketing to unearth the customer insight that informs a market leading customer segmentation and communication plan for their customer base
  • Create and Implement a comprehensive and targeted communication plan to the customer base, ensuring a tailored approach
  • Lead the Marketing and Digital Design Assistants to deliver best in class direct mail / email / SMS / social media customer comms through engaging and compelling content
  • Analyse marketing campaigns to ensure strong ROI through Google Analytics, Meta Business Suite and Dotdigital email platform
  • Work with the marketing and design teams to deliver best practice marketing collateral i.e.- marketing literature, offer sheets, POS, marketing brochures, leaflet design, business cards
  • Lead the marketing assistants to support the wholesale store teams and area managers with bespoke marketing initiatives aimed to drive footfall
  • Lead the Digital Marketing Assistant to develop effective social media campaigns for the B2B wholesale channel
  • Work with external PR agency to maximise the quality of trade press coverage and awareness in national and local media.
  • Provide weekly and monthly reporting to stakeholders with reviews on comms performance
The successful candidate will ideally have strong experience of brand and marketing communications planning, strategy and execution. You will have a confident, open approach with the ability to influence at all levels within a fast- paced businessIf this sounds like your next challenge, please apply today or call James Robinson for further details.Distinct Recruitment Privacy Policy

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