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Job Location | London |
Education | Not Mentioned |
Salary | Competitive salary |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Permanent, full-time |
Company description We are the AA. And we keep everyone’s show on the road. There for our customers wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organization, we offer a range of excellent products and services to millions of customers.Location: LondonFull Time/PermanentSalary: Competitive This is the job Reporting directly to the Digital Experience Design Lead, you will be responsible for designing the user experience of our core journeys. You will work alongside, and collaborate with, other talented designers, editors, product owners and developers to deliver an excellent customer experience across all channels. As well as new feature and product design, you will also work closely with the Conversion Rate Optimisation (CRO) Manager to design challenger candidates for split-tests and brief winning versions to developers.You will have a strong background in a range of techniques from the design thinking and lean toolkits and be in your element facilitating user centric product discovery. You have demonstrable experience synthesising and visualising complex insights to drive alignment and decision-making.As well as this, you are naturally collaborative and possess strong storytelling skills. You can design and craft quality digital user journeys across app and web that demonstrate a thorough understanding of design standards and principles, whilst working collaboratively in a cross-functional agile team.You will need to be a positive self-starter and a customer advocate who is always keen to understand customer needs and behaviour. You will formulate hypotheses for iterative improvement and use conceptual design techniques to inform the high-fidelity designs you produce. You will need to test and validate the experiences you design and can call on a variety of methods to do so - including analytics, split-testing, remote user testing, call listening, customer feedback and lab studies. Your portfolio of outstanding design work must demonstrate this iterative, user centred approach to continuous improvement.We are investing significantly in our digital portfolio, and you will play a key role in transforming our digital customer journeys. You will join a growing team of talented designers and editors, working in a central London location. This role is a great opportunity to be involved in defining the future of a truly innovative, market-leading product and delivering a great experience for our customers. What will I be doing