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Market Analyst Digital Marketing

Michael Page Marketing
Job LocationLiverpool
EducationNot Mentioned
SalaryCompetitive salary
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeTemporary, full-time

Job Description

  • Digital Marketing & Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for the organisations web services, social media and campaigns, to meet the digital service standard.
  • Remote Working
  • Public Sector
    • Client DetailsA large public sector organisationDescription
  • Digital Marketing & Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for the organisations web services, social media and campaigns, to meet the digital service standard.
  • key purpose of this role is to provide quality analytics to help design and optimise communications.
    • ProfileEssentialSkills and Experience:
  • Have a deep technical knowledge and understanding of the configuration and deployment of digital analytics tools, ideally Google Analytics 360, Google Tag Manager and Google Adwords. Skills include setting up accounts and properties, filters, funnels, custom dimensions and metrics, creating segments and goals
  • Understanding of html, CSS, JavaScript, in the context of implementation and configuration of analytics
  • Have experience in trial design, and exploitation of the relevant statistical techniques, to report the accuracy of findings
  • Experience of application of GCS, RACE and DMMM frameworks in a digital marketing environment
  • Understanding of the GCS evaluation framework, able to translate anaylsis into clear updates demonstrating the impact of communications against objectives and the wider Government agenda
  • Ability to work with content designers to set clear KPIs that demonstrate efficacy of published content, Information Architectures and user journeys
  • Relevant skills in presenting and communicating findings to a non-technical audience in a compelling way
  • Experience of building skills of self and others
    • Job Offer£Competitive Day RatePlease apply before Monday 16th March 2021- 5pmPlease not this is an urgent vacancy to start ASAP on an interim basis - Remote working Required skills
  • Data Analysis
  • Market Research
  • Market Analyst
  • Digital Marketing Analyst
  • Google Analytics 360
  • Google Tag Manager and Google Adwords

    • Keyskills :
    Data Analysis Market Research Market Analyst Digital Marketing Analyst Google Analytics 360 Google Tag Manager and Google Adwds

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