Customer Relationship Management Executive

Job Description

Are you customer focused, withexperience of using Salesforce as a CRM systemFirstBus are looking for a CustomerRelationshipManagement (CRM) Executive to create, develop and implement a robust and effective CRMmarketing strategy, using the SalesforceCRM system and working with the CRM manager.Welcome to FirstBusHello. FirstBus is one of the countrys largest busoperators - taking 1.6 million customers to their destinations every day. Were a forward-looking business at the forefront of bustechnology, leading the way on contactless payments, mobile Apps and realtime information. Our investment in state-of-the-art, new buses is just one part of our transition to a low-carbon future. Its an exciting time to be here.About the roleAs the CustomerRelationshipManagement Executive, you will carve out a pioneering marketingCRM plan. Along with the CRM manager, you will have overall responsibility for implementing an online CRM programme through campaigns and automatedmarketing, to achieveretention and acquisition targets. You will manage segmentation projects to identify key customerbehaviours and target campaignsrespectively.You should have experience in a CRM/Email marketing role and be comfortablewith database marketing practice. We are looking for someone with a proven track record in the development and implementation of a successful CRM strategy, with hands on experienceof building and executing a CRM program.What will you be doing

• Executing the CRM strategy, aimed at driving acquisition, increasing conversion, improving retention and stimulating loyalty.
• Planning and implementingcampaigns that drive revenue, increase customersatisfaction and develop the relationshipwith customers.
• Creating marketing emails, including copywriting, html generation/editing, e-marketing asset creation/editing, using SalesforceMarketing Cloud and other associated software packages, as required.
• Adhering to email approval process, ensuring that marketing emails are error-free and deliverable.
• Being compliant with Data Protection and GDPR provisions and practices.
• Developing the database by acquiring and improving customer data, establishing and supporting the management of customersegmentation.
• Managing data and external CRM partners.
• Keeping administration of the Salesforce system up to date, including maintenance of accounts, passwords, allocation of profiles and creation of fields.
• Supporting projects as required during development phases of Salesforce
• Liaisingwith Opco Marketing Managers to generate and implement local and divisionalmarketingcampaigns, via email marketing.
• Regular reporting and analysis of email campaigns, customer records and data integrity.
• Ad hoc provision of insight into customerbehaviour.

What are we looking for

• Ability to use Salesforce as a CRM system is essential

• Proficient in the use of all Microsoft Packages
• Experience in reading and editing HTML code.
• Customer focussed, inquisitive and sufficientlyconfident to challenge the status quo.
• Ability to communicateeffectivelywith a range of stakeholders and build strong working relationships
• Knowledgeable of the principles of project delivery, including testing processes.

What can we offer you

• Competitive salary of circa £30k, dependent on experience
• Hybrid Working
• 25 days Annual Leave + Bank Holidays
• Free bus pass for you and your family on joining
• First Xclusives - Discounts on many high street brands, supermarkets, holidays and cinema tickets, to name a few
• First My Rewards - Discounted train travel for you and your family after 6 months service - travel as far as London/Edinburgh for £6!
• Generous pension and shares scheme
• Employee Assistance Programme - 24hr, 365 days a year mental health support

We put a big focus on physical and mental wellbeing at FirstBus. We recognise that anyone can be affected by the stresses and strains of work, or life outside it. Youll find a range of health-promotioninitiatives, and you will have 24/7 access to our confidentialEmployee Assistance Programme.Apply now! We look forward to receiving you application.Public transport serves everyone, whatever their differences. At FirstBus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusiveorganisation because diverse backgrounds, thinking and experiences bringso many benefits to our customers, communities and people. We welcome applications from all.