Digital Marketing Expert/ Paid Search Specialist

Job Location	Langage Business Park, Plympton
Education	Not Mentioned
Salary	£30,000 - £35,000 per annum, negotiable
Industry	Not Mentioned
Functional Area	Not Mentioned
Job Type	Permanent , full-time

Job Description

Digital Marketing Executive/ Paid Search SpecialistDevon & Cornwall£32,000 plus bonuses DOE (a part time role will be considered for the ideal candidate if required)Westcountry Estate Planning, a leading legal service provider are searching for a Digital Marketing Expert with direct experience in Paid Search and Lead Generation. Based in the South West of the UK you will be responsible for the management of all marketingaffairs including current and new digital platforms to increase lead generation and raise company awareness.The Role

To deliver successful lead generation campaigns and help nurture leads through to conversion generating high quality leads
Develop digital content strategy to win new clients
Copy writing for adverts, blogs, social media, emails, videos and campaign landing pages
Use digital marketing strategies (including SEO, keywords, meta descriptions & improved navigation) to maximise traffic and lead generation to our websites
Update the websites including creating new landing pages, forms, uploading blogs, case studies
Update and monitor the CRM system
Create imagery for the website, paid advertising, and organic social media, as well as videos for use on social media
Measure activity using Google Analytics and all paid marketing platforms to present results and recommend improvements

The Candidate

A graduate or relevant qualifications/Training in the field
Experience of B2C digital marketing is essential
Up-to-date knowledge of current marketing trends along with experience using a CRM system, managing campaigns, social media platforms and eMarketing
Excellent verbal and written communication skills
Ability to multitask and to cope well with short deadlines
The ability to build web pages using platforms such as Wordpress

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