Digital Marketing Manager

Job Description

Remote 3 days, office 2 days. Bonus scheme. Incredible training opportunities. Holidays 22 rising to 30 plus bank holidays. Private Health. Amazing office and culture. Digital Marketing Manager, full responsibility for PPC, Paid Social, Display and retargeting, SEO. Focus on data, experimentation, idea generation. Dovetail with [Brand] Marketing manager. Interesting and successful SaaS business. Knutsford. The RoleThe Digital Marketing Manager will sit alongside the Marketing Manager, Digital Marketing Exec, junior Marketing Exec, and Data Analyst. The marketing has two main focusses Acquisition, and retention. Retention is centred around brand building and communicating with existing customers, this would largely fall under the remit of the Marketing manager and junior exec. Acquisition focusses on reaching out to find new customers, globally, finding and engaging with people who are new to the brand. This is a role for a lover of data-led activity, someone pro-active who enjoys experimenting with new approaches, platforms, techniques, someone who wants the support of a company that thinks the same way and invests budget accordingly. Responsibilities will include- Strategy, delivery and analysis of paid media campaigns across PPC, Paid Social Media (facebook, linkedin, Twitter, Youtube), Display / GDN, and any other format or platform that is considered a viable channel, and overseeing SEO performance. - Working in synergy with the Marketing Manager to ensure that all activity is joined up, that content is readily available, and to push forward ideas for new approaches and initiatives that will support the acquisition activity- Analysing campaign and website data to report on effectiveness and to draw commercially useful insightsThe PersonThis role may suit Digital Marketing Manager, Paid Media Manager, Biddable Media Manager, or similar, who are looking for a strategic, autonomous, and responsible role in a great company with a supportive and collaborative culture. The right candidate will come with some or all of the following- 5 years commercial experience managing data led paid media campaigns, and a solid understanding of how to target across the various platforms, as well as solid exposure to SEO and Google Analytics- The ability to demonstrate an inquisitive and experimental approach to marketing, testing new ideas, an appreciation of the value of fail fast and learn- Experience managing monthly paid media budgets in the thousands, and with the commercial awareness to identify when and where to increase or reduce spend in order to improve overall effectiveness and ROIThe CompanyThe Digital Marketing Manager will be joining a Software as a Service business with dominant market penetration in the UK, and a foothold in multiple overseas territories. With a focus on, and expertise in, an incredibly interesting sector, the company boasts consistent growth and significant opportunity moving forward. The company is just shy of thirty people, and has a track record of investing heavily into individual personal development for those who have the drive and ambition to match the companys. Work is currently fully remote, post covid it will return to only two set days in the office per week (Tue / Wed), with the ability to work from home should you choose to on the other days (the office will be open all week). Benefits include22 days holiday increasing to 30 with service, plus bank holidaysPensionPrivate healthcarePrivate health expenses cash planEmployee Assistance ProgrammeDeath in Service benefitBike to work schemeContribution to gym membershipBonus schemeTypically monthly social events eg Christmas party, summer social, ski tripParking / bike storage, onsite yoga classes, gym and shower facilities, walking/running routes nearbyRemote working with 2days in office Required skills

Keyskills :
Digital Marketing Manager37-42kRemote / Knutsfd WA16 0NL