Content Executive

Job Description

Role Introduction Have you got a passion for life changing technology in a B2B world confident in delivering high impact content strategies Are you an innovative and curious content writer who has a passion for driving new ideas and ambition to exceed demand generationtargetsIf so, read on; we are looking for an exceptional Content Executive for maternity cover who will create insightful, thought-leading and thought-provoking content across a wide spectrum of Business and Finance topics to drive our inbound demand generationprogram. What You Will Do

• You will be researching and creating exceptional thought leadership content to drive SEO acceleration and support campaign objectives.
• You will be responsible for owning content execution on all marketing messaging activity including email, social advertising, and PPC ad-copy to ensure it is best in-class and maximises engagement.
• You will own the website and landing page content for all content touch points for business and finance software as required.
• You will develop and storyboard content ideas on campaigns and themes with the campaign team. You will research data, subject matter, industry trends and interview key stakeholders (where required).
• You will be responsible for copy creation, review and editing, copy sign-off, copy design process, and publishing content on the relevant demand generation channels.
• You will also be tasked with owning content calendars and inputting into the team copy-creation processes.

What You Will Have

• You will have experience and a proactive mind-set to launch yourself into intent driven market and industry research and be able to turn that into inspirational ideas and focused content plan.
• Transforming research into detailed and actionable content.
• Taking product marketing messageframeworks and objectives and turning them into exceptional, compelling copy.
• Synthesise diverse inputs from product, sales, marketing, and SEO to create content which works for the relevant B2B audience.
• Research ideas and present and communicate to the wider campaign team
• Proofreading work and ensuring that the content is accurate and consistent, and executing the right narrative.
• Being a team player, working in unison alongside your campaign team members to roll your sleeves up and contribute to demand generation targets and campaign excellence.

What We Do For You

• Generous Annual Leave 25 days, plus public holidays, with the possibility to buy additional days
• Summer Fridays!Every Friday afternoon off throughout July and August 2022 (or equivalent time in the week)
• Life Insurance 4x times annual salary
• Top Achievers Club Our yearly VIP trip includes flights, transfers and accommodation to recognise excellence in our employees
• 65% Internal Mobility Committed to the development & growth of our people
• Advanced Perks At WorkExclusive employee discounts & benefits portal
• Charity FundraisingProud to be a Patron of The Princes Trust; every employee is entitled to one day of volunteering each year
• Pension Scheme - Up to 5% matched contribution

Who We Are We are one the UKs largest tech companies, and our products sit at the heart of some of the countrys best-known businesses. Weve grown phenomenally quickly with a £275m turnover and 2,800 employees supporting over 25,000 customers. We hire for potential. We want to make sure we have the best people for the job and provide genuinely equal opportunities for our people to thrive. Our recruitment process is designed with inclusion and equity at its core.Find out more about the next steps once youve applied here -how-we-hire